事情是這樣的。

今天下午算是一個同行，他們在展示架的這個領(lǐng)域行業(yè)也做了蠻久的，很有實力，他們是主打一個外貿(mào)。雖然自己不做生產(chǎn)，但是他們業(yè)務(wù)比較多，比較穩(wěn)，也沒有那種大起大落比較平穩(wěn)的，挺好。

他說他經(jīng)常在網(wǎng)上關(guān)注我，知道我們做高亮光的一些產(chǎn)品，做的非常不錯，然后就在網(wǎng)上找到我的電話號碼，今天就給我打電話加了我微信，他也算是同行，但是他們不做生產(chǎn)，他們只做業(yè)務(wù)和貿(mào)易，他也是對這個行業(yè)比較了解的，然后他就跟我說，說什么現(xiàn)在市場有多卷價格，你也是知道的，你也是感受到的，他是這么跟我說的。

我說我沒有，我感受不到。因為我是一直以來就是不卷價格，我跟他說：卷價格的廠都倒閉了，我們一直以來不卷價格，價格就是比較貴的，產(chǎn)品品質(zhì)要求就是高，所以我不感覺到有什么卷價格，而且我們老客戶我們也做了30多年，老客戶也比較多真沒感受到什么卷不卷。

當(dāng)然你做的產(chǎn)品如果大家都能做，那肯定很卷嘛，你做高端的怎么會卷呢？

就像LV香奈兒，你有見他們打折嗎？那打折不是人山人海，誰都買得起了，他就是因為要不打折就是要區(qū)分開所有的消費人群，不是誰都能買他們的包，誰都能買他們的衣服的。所以他們一直不打折。做高端的就沒有什么競爭壓力，包括我們做展柜是這樣，我們也是在逐步的對標一線的奢侈品品牌。

這個社會的財富分布：20%的人掌握了80%的財富，我們這樣的展柜小工廠想的應(yīng)該是怎么為那20%的人提供服務(wù)，從他們身上獲取報酬，做大事業(yè)、打價格戰(zhàn)應(yīng)該是大企業(yè)做的事，比如說做牙膏做洗護用品，誰的價格能做得過寶潔公司，做油漆誰的價格能比多樂士油漆低？

所以，小工廠，反而更加應(yīng)該注重品質(zhì)和制造質(zhì)量，而不是跟大公司去打價格戰(zhàn)，人家有資本有實力，你咋打的過？

我一直定位要逐步對標國際奢侈品大牌的設(shè)計感和制造質(zhì)量，只是目前還在前進的路上。

做了不稱心的展柜，應(yīng)該找章婭妮試試。

Today, I had a conversation with someone from the display stand industry. They have been in this field for a considerable time and are quite capable, focusing mainly on foreign trade. Although they do not handle production themselves, their business volume is stable without significant ups and downs, which is a good sign.

This person mentioned that he often follows me online and knows that we produce high-gloss products very well. He found my phone number online and called me today, adding me on WeChat. Though he is also in the same industry, his operations are limited to business and trade, and he has a good understanding of the industry.

He told me about the intense competition on pricing in the current market, which I presume you are aware of as well. However, I responded that I haven't felt it. Since we have always stayed away from price competition, our prices have been relatively high due to the high-quality requirements of our products. Therefore, I don't feel any pressure from price wars, and we've maintained long-term relationships with many old customers over 30 years, truly not feeling much impact from such competition.

Of course, if the product can be easily replicated by others, it will naturally face intense competition. But when operating at a premium level, how could there be much competition? Just like luxury brands such as Louis Vuitton and Chanel, do you ever see them offering discounts? If they did, it would become accessible to everyone, undermining the exclusivity. Because they never offer discounts, they distinguish themselves from all consumers, ensuring not everyone can afford their bags or clothing. So, they consistently avoid discounts. By positioning ourselves towards premium standards, similar principles apply to our display cabinets.

We should aim to serve the top 20% of wealth holders who control 80% of the wealth in society. Our small factory should consider how to provide services to this group and earn revenue from them. Engaging in large-scale price wars should be left to major enterprises, like those producing toothpaste or personal care items; who could compete with Procter & Gamble on price? Or in paints, who could offer lower prices than Dulux?

Therefore, smaller factories should focus more on quality and manufacturing excellence rather than engaging in price wars with larger companies that have capital and strength. They simply cannot be outcompeted in that arena.

Our positioning has always aimed to gradually align with the design and manufacturing quality standards of leading international luxury brands. We are still on the path forward toward this goal

我是展柜大小姐章婭妮，來自東莞鑫峰展柜廠，30年來我們廠只做類似于卡地亞珠寶這樣的奢侈品展柜和道具。

100多個國內(nèi)外品牌授權(quán)我們廠制作展柜和道具，雖然我們貴一點，但是品質(zhì)堪比卡地亞。

既能做鐘表、珠寶、博物館等展柜，又能做陳列道具的工廠，這樣的工廠，在國內(nèi)沒有第二家。

我已經(jīng)用自己的姓名“章婭妮”注冊了展柜品牌，這代表了我此生不轉(zhuǎn)行。

做了不稱心的展柜，應(yīng)該來鑫峰廠試試。

手機/微信：17688026138

聯(lián)系人：章婭妮

地址：中國廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.