照理來說，做展柜的客戶是不需要這么多的，我一直想著一年365天，一天有一個(gè)客戶加我，其中再成交10%的客戶就可以了。

可是最近不知道是我的荷花效應(yīng)來了還是怎么的，幾乎每天都7-10個(gè)新客戶咨詢我展柜的事。

讓我有一些招架不住。當(dāng)然，10個(gè)客戶里面不是都成交的，很多也只是咨詢。光是咨詢，回答問題，就是一大項(xiàng)工作。

但是咨詢的多了，也有一個(gè)好處，能更明白客戶的需求點(diǎn)在哪兒，他們關(guān)心的事情，而且對我自己展柜知識(shí)的積累又多了一些，所以回答問題也是強(qiáng)迫自己學(xué)習(xí)的一個(gè)途徑。

昨天，我正好都沒出門，所以可以把所有的新客戶都統(tǒng)計(jì)了一下，一共是7個(gè)，平常因?yàn)榻?jīng)常出門不是在工廠待著，就沒辦法很好的記錄下來，接個(gè)電話轉(zhuǎn)頭就忘了。

7個(gè)新客戶，如果是在線下去認(rèn)識(shí)，不知道要多久時(shí)間要廢多少心力才能認(rèn)識(shí)，而現(xiàn)在電子產(chǎn)品這么發(fā)達(dá)，可以讓我一天時(shí)間接觸到天南海北的客戶，而且?guī)缀鯖]費(fèi)力氣，感謝自己生在了一個(gè)這么好的年代。

他們每個(gè)人都是有不同的需求：

①有在云南開珠寶店的

②還有對朝鮮貿(mào)易需要在國內(nèi)找工廠

③廣州一個(gè)手表品牌找制作高端包裝盒的

④廣州的貿(mào)易公司，經(jīng)常參珠寶展，原本自己有個(gè)工廠，經(jīng)營不善倒閉，這才重新找供應(yīng)商

⑤東莞橋頭一家公司做展廳

⑥北京王府井藥店

手表、珠寶展柜和包裝盒這些是我們工廠專業(yè)擅長的產(chǎn)品，真正的準(zhǔn)客戶。像藥店之類的店鋪，幾乎最后是不會(huì)找我們制作的，一個(gè)是他們對藥店的展柜品質(zhì)要求不高，因此有很多廠可以做，而且價(jià)格低廉，拼價(jià)格，向來不是我的長項(xiàng)。

其實(shí)加了客戶之后，發(fā)完我的基本資料，要給客戶消化一下，因?yàn)槲覀兛梢酝瑫r(shí)添加這么多客戶，那客戶也可以同時(shí)找3家工廠，貨比三家太正常了。所以不得太著急，讓他們看看我的資料、視頻、朋友圈，甚至是觀察一段時(shí)間再接觸，反而成功率更高。

每天能有7個(gè)新客戶添加咨詢已經(jīng)是一件了不得的事情，展柜是一個(gè)小眾行業(yè)，需要的人相比賣皮鞋賣家具的真是九牛一毛，所以我從來不抱太多希望在客戶的數(shù)量上，而是在客戶的質(zhì)上，踏踏實(shí)實(shí)做好每一個(gè)展柜，賺錢應(yīng)該是可以的。

做了不稱心的展柜，應(yīng)該找章婭妮試試。

Lately, I've been reflecting on the dynamics of my client base in the display cabinet industry. Ideally, one new client per day out of 365 days a year, with a 10% conversion rate, would be sufficient for business sustainability. However, recently, it seems as if a surge in interest has occurred—perhaps what some might call the 'Lotus Effect'—resulting in 7 to 10 new clients consulting me daily about display cabinets. This influx has been overwhelming at times.

Of course, not all inquiries lead to sales; many are merely seeking information. Yet, responding to these consultations represents a significant workload. On the positive side, increased consultations provide deeper insights into client needs and concerns, while also enriching my own expertise in display cabinets. Thus, answering questions compels me to continuously learn and improve.

Yesterday, I stayed home and took the opportunity to tally all new clients, which amounted to seven—a task usually hindered by my frequent travels and factory visits that often result in forgotten calls and missed records. To meet seven new clients in person would typically require considerable time and effort, yet thanks to advanced electronic communication tools, I can connect with clients from all corners of the country within a single day, with minimal exertion. I am grateful for living in such an era of technological advancement.

Each client brings unique requirements:

1.A jewelry store owner in Yunnan

2.A trader looking for a domestic factory for North Korean trade

3.A watch brand in Guangzhou seeking high-end packaging boxes

4.A Guangzhou-based trading company, regular participant in jewelry exhibitions, now searching for a new supplier after their previous factory went bankrupt

5.A company in Dongguan's Qiaotou town requiring an exhibition hall

6.A pharmacy in Wangfujing, Beijing

Our factory specializes in products like watch and jewelry display cabinets and packaging boxes, making these inquiries particularly relevant. Conversely, businesses like pharmacies rarely become our clients due to their lower quality requirements and price sensitivity, areas where we do not compete.

After adding new clients and sending them basic information, it's important to give them time to process the details. Clients may simultaneously contact multiple factories for comparison, which is standard practice. Therefore, rushing the decision-making process is unwise. Allowing clients to review our materials, videos, social media posts, or even observe us for a period before engaging further can actually increase the likelihood of successful conversions.

Having 7 new clients consulting daily is already remarkable given the niche nature of the display cabinet industry. Compared to industries like footwear or furniture, the demand for display cabinets is significantly smaller. Thus, I focus less on the quantity of clients and more on their quality, diligently crafting each display cabinet to ensure profitability.

For those unsatisfied with their current display cabinets, perhaps consulting Zhang Yani could be beneficial.

我是展柜大小姐章婭妮，來自東莞鑫峰展柜廠，30年來我們廠只做類似于卡地亞珠寶這樣的奢侈品展柜和道具。

100多個(gè)國內(nèi)外品牌授權(quán)我們廠制作展柜和道具，雖然我們貴一點(diǎn)，但是品質(zhì)堪比卡地亞。

既能做鐘表、珠寶、博物館等展柜，又能做陳列道具的工廠，這樣的工廠，在國內(nèi)沒有第二家。

我已經(jīng)用自己的姓名“章婭妮”注冊了展柜品牌，這代表了我此生不轉(zhuǎn)行。

做了不稱心的展柜，應(yīng)該來鑫峰廠試試。

手機(jī)/微信：17688026138

聯(lián)系人：章婭妮

地址：中國廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號(hào)之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.