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【442大小姐說展柜】北京二奢店客戶一言不合就打款出圖

上周四下午,北京一個客戶突然微信語音我:“我在北京西單這里有個店鋪,要裝修了,我平常經(jīng)??茨愕呐笥讶?,覺得你做的東西都好有品位,想找你設計”


這,上來先一頓夸獎,果然很受用。


跟這位老板認識也是緣分,當時在浙江一家店里聊天,她說她賣表的,我說巧了,我是做手表展柜的,就互相留了個聯(lián)系方式,這還是2年前發(fā)生的事情了。


2年之后的這一通幾分鐘的電話,就促成了這一次合作,我告訴張總,我們出圖不是免費的,都是收費的,她表示認可,這份錢她寧愿讓我賺,主要是這2年來,她一直觀察我的朋友圈,看來是我經(jīng)受住了她的“考驗”。


很快


轉賬的信息就傳來了


我想之所以速度這么快,一是因為信任,二是因為她真的著急。


我還跟張總說,出圖我們的期限是3天構思平面布局圖,5天出完效果圖,這是最快的時間了,因為這是要創(chuàng)意要創(chuàng)新的,不是依葫蘆畫瓢,那做出來的效果肯定也不是你想要的。


就這樣,我拉了一個群聊,把我的設計師和張總包括她現(xiàn)場的另外兩位也一起拉進了群。


這樣溝通更加方便,我們隨時在群聊里溝通,也不用遮遮掩掩,效率會更高。


張總是非常有想法的人,有想法的客戶是好的,我們可以根據(jù)她的思路來調整方案,很多時候設計還是要甲方滿意,如果甲方不滿意,那我們只能是感動自己,毫無意義。


很多時候,客戶也是一頭霧水,就讓我們隨便出圖,出了之后會有2種反應,一種是滿意,一次定稿,還有一種是,這不是我要的感覺,但是要他說呢,他又說不出是哪里不對勁,這讓設計師就有點頭大,我也想修改,可是卻無從下手。


首先我們會讓客戶把店鋪的基礎信息,現(xiàn)場視頻照片,門頭照片,店鋪周邊情況都發(fā)到群里,好讓我們有個基本的了解,這家店鋪到底是什么情況有多大面積。


然后再討論風格,會讓客戶至少發(fā)3張她偏向的風格,色調,這樣我出圖的時候也大概有個方向。


還有很重要的點是,她售賣的品類,客群也決定了設計方向。


這些信息她都提供的很快,很精準,所以我出圖的也加快了。很快2天后,第一稿平面就出來了,平面圖可以無限次修改,布局是關鍵,布局好了,我才能出效果圖。


當然,這次平面圖也修改了7次。效果圖卻一次通過了,總之還是非常順利的,張總都激動的打我電話:“小章啊,我太謝謝你了,遇到你們太幸福了,這么快順利的幫我完成”,隨后,她還在群里發(fā)了個大紅包。


做了不稱心的展柜,應該找章婭妮試試。


Last Thursday afternoon, I received a WeChat voice message from a client in Beijing: "I have a store in Xidan that needs renovation. I often browse your Moments (WeChat's social feed) and find your work very tasteful. I would like to hire you for the design."


The praise was indeed flattering.


Interestingly, this connection with the client goes back two years when we met by chance at a store in Zhejiang. She mentioned she sold watches, and I coincidentally offered custom watch display cases, so we exchanged contact information.


Fast forward two years, this brief call led to our collaboration. I informed Ms. Zhang that we charge for our design services, which she agreed to, acknowledging that she has been observing my work over the past two years and felt confident in letting me earn this fee.


The payment confirmation came through almost immediately.


I believe the swift response was due to trust and urgency on her part.


I explained to Ms. Zhang that it would take us 3 days to conceptualize the layout and another 5 days to finalize the renderings. This is the quickest timeline possible because design requires creativity and innovation, not just replication, to achieve the desired outcome.


To facilitate smoother communication, I created a group chat including my designer, Ms. Zhang, and two other individuals involved on-site.


Ms. Zhang proved to be a visionary client, which is beneficial as we can tailor the design according to her insights. After all, the ultimate goal is client satisfaction. If the client is not satisfied, our efforts will be in vain.


Some clients may leave the design entirely up to us without clear direction, leading to either immediate approval or confusion post-submission, making adjustments challenging.


First, we asked Ms. Zhang to provide basic store information, videos, photos, storefront images, and surroundings within the group chat for a better understanding of the space and its dimensions.


Then we discussed style preferences, requesting at least three reference images regarding style and color schemes to guide our design process.


Additionally, the product categories and target clientele are crucial in determining the design direction.


She quickly and accurately provided all necessary information, accelerating the design process. Within two days, the initial floor plan was ready. While the layout can undergo unlimited revisions as it is critical, the rendering was approved on the first try. The entire project went smoothly, with the floor plan undergoing seven revisions before finalization.


Ms. Zhang expressed her gratitude over the phone, saying, "Xiao Zhang, thank you so much. It's such a blessing to meet you and have you complete this project so efficiently." She even sent a red envelope (cash gift) in the group chat to show appreciation.


If you've had unsatisfactory experiences with display cabinets, consider reaching out to Yani Zhang for a consultation.

微信圖片_20240613091838.jpg

我是展柜大小姐章婭妮,來自東莞鑫峰展柜廠,30年來我們廠只做類似于卡地亞珠寶這樣的奢侈品展柜和道具。


100多個國內外品牌授權我們廠制作展柜和道具,雖然我們貴一點,但是品質堪比卡地亞。


既能做鐘表、珠寶、博物館等展柜,又能做陳列道具的工廠,這樣的工廠,在國內沒有第二家。


我已經(jīng)用自己的姓名“章婭妮”注冊了展柜品牌,這代表了我此生不轉行。


做了不稱心的展柜,應該來鑫峰廠試試。


手機/微信:17688026138


聯(lián)系人:章婭妮


地址:中國廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號之一


I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.


More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.


Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.


I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.


Do not satisfactory display case, should come to Xinfeng factory to try.


Tel/wechat: 17688026138


Contact: Zhang Yani


Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province,China.


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