上個(gè)月把外貿(mào)訂單出完了，這個(gè)月就閑一些，應(yīng)該是說刻意讓自己空下來，回顧這2年做業(yè)務(wù)下來，剛開始沒訂單，就拼命找訂單，有訂單的時(shí)候，要注意生產(chǎn)和售后，訂單穩(wěn)定下來了，我以為就可以躺平掙錢了，其實(shí)不然，要做的事更多了。

本來這個(gè)9月有2家珠寶店裝修，面積都在100-200平，是個(gè)大工程，但是我婉拒了客戶，實(shí)在沒有精力去鉆研了，就接了2個(gè)老客戶是日本的，翻單的訂單，這個(gè)工廠做過一遍，這次又下單備貨，我會(huì)比較輕松一些，可以做到100%完美交付。

昨天看了本書《微公司，我第一》，今天又開始看《小，我是故意的》。2本書作者都是日本的企業(yè)家，還獲得過日本的企業(yè)家大獎(jiǎng)，主要是他們經(jīng)營的都是小微企業(yè)，而且寫的是制造業(yè)，不足100人的工廠，連續(xù)37年毛利潤超過30%，牛！特別適合我們這樣的展柜廠去借鑒、學(xué)習(xí)，我都看入迷了，看一天就看完。

現(xiàn)在，給自己沖了杯拿鐵咖啡，借著這個(gè)空隙時(shí)間，喝著咖啡，我也順手寫一下最近遇到的業(yè)務(wù)問題。

人家都說沒有金剛鉆不要去攔瓷器活，而我們是擁有了金剛鉆，不去攬差勁的活。每天差不多有4個(gè)左右的新客戶會(huì)聯(lián)系我，其中大部分是需要“便宜展柜”的客戶，但是一年到頭也有高端客戶，高端客戶都是非常有禮貌、非常注重品質(zhì)、對工廠一再考核，而一旦下單，那利潤也是相當(dāng)可以。

以前我總覺得流失了客戶很可惜，現(xiàn)在才發(fā)現(xiàn)，那原本就不是我的目標(biāo)客戶，只是一通電話交情的過客。把有限的精力用在正確的客戶上，上個(gè)月在廣西萬象城那個(gè)訂單就是，算是我業(yè)務(wù)生涯中一個(gè)小小的里程碑紀(jì)念，做的時(shí)候很痛苦，工廠一度拒絕制作，但是最后我們也是克服了困難，如期交貨了，說掙錢呢，未必，但是我們做到了，這在我們內(nèi)心都?xì)g騰了好久，像完成了一件大家都說不可能的事情。

所以現(xiàn)在我就專門制作這種別的工廠做不了的，品質(zhì)追求高的，主要是付得起錢的客戶。我想，這才是我們的出路，小工廠就要做大品牌的訂單。隨之月初。也有一家公司是專接國際一線珠寶奢侈品的展柜和道具，雖然我廠里做的少，但是他們?nèi)匀幌胱屛覀冊囋?，從中檔到高檔的飛躍，雖說有難度，但是我們做成功的意志堅(jiān)定，而且有這么多有經(jīng)驗(yàn)的工程師在，還有先進(jìn)的機(jī)械設(shè)備，一定可以做成的。

做了不稱心的展柜，應(yīng)該來鑫峰廠試試。

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Last month, I completed all the foreign trade orders, so this month has been a bit quieter. I think it's intentional to give myself some space to reflect on the past two years in business. At the beginning, there were no orders, so I worked hard to find them. When orders started coming in, I had to pay attention to production and after-sales service. Once the orders stabilized, I thought I could just coast along and make money, but that wasn't the case; there was even more to do.

This September, I had two jewelry stores planning renovations, each with an area of 100-200 square meters, which would have been a big project. However, I politely declined the clients because I simply didn't have the energy to delve into it. Instead, I took on two repeat orders from Japanese clients who had ordered from us before. Since the factory had already produced these items once, it made my job much easier this time, allowing me to deliver 100% perfect results.

Yesterday, I read a book titled "Micro Company, I Come First," and today I started reading "Small, I Did It On Purpose." Both books are written by Japanese entrepreneurs who have won awards in Japan. They focus on micro-enterprises, particularly manufacturing companies with fewer than 100 employees, and have maintained a gross profit margin of over 30% for 37 consecutive years. It's impressive and highly relevant to our exhibition stand factory, and I found the books captivating, finishing one in just a day.

Now, I've brewed myself a cup of latte coffee and am using this quiet moment to write about the business issues I've encountered recently.

As they say, don't try to mend porcelain without a diamond drill. We have the diamond drill but choose not to take on subpar jobs. Every day, I receive inquiries from about four new clients, most of whom are looking for "cheap display stands." However, there are also high-end clients throughout the year. These high-end clients are very polite, quality-focused, and thoroughly vet factories. Once they place an order, the profit margins are quite substantial.

In the past, I always felt it was a pity to lose clients, but now I realize that they weren't my target customers to begin with; they were just passing acquaintances. Using my limited energy on the right clients has proven to be the better strategy. The order from Guangxi Wuxiang City last month was a small milestone in my career. It was challenging, and the factory initially refused to produce it, but we overcame the difficulties and delivered on time. While the financial gain wasn't enormous, the sense of accomplishment was significant, and it felt like we had achieved something others said was impossible.

Therefore, I now focus on clients who require high-quality, unique display stands that other factories can't produce, and who are willing to pay a premium. I believe this is our path forward—small factories should aim to serve big brands. At the beginning of the month, a company specializing in display stands and props for international luxury jewelry brands approached us. Although we have limited experience in this area, they still want us to give it a try. Moving from mid-range to high-end is challenging, but we are determined to succeed. With our experienced engineers and advanced machinery, I am confident we can achieve this.

我是展柜大小姐章婭妮，來自東莞鑫峰展柜廠，30年來我們廠只做類似于卡地亞珠寶這樣的奢侈品展柜和道具。

100多個(gè)國內(nèi)外品牌授權(quán)我們廠制作展柜和道具，雖然我們貴一點(diǎn)，但是品質(zhì)堪比卡地亞。

既能做鐘表、珠寶、博物館等展柜，又能做陳列道具的工廠，這樣的工廠，在國內(nèi)沒有第二家。

我已經(jīng)用自己的姓名“章婭妮”注冊了展柜品牌，這代表了我此生不轉(zhuǎn)行。

做了不稱心的展柜，應(yīng)該來鑫峰廠試試。

手機(jī)/微信：17688026138

聯(lián)系人：章婭妮

地址：中國廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.