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昨天,一個之前合作過的客戶,說有一批陳列道具需要找廠家制作,他之前來過我們廠里,也合作過幾次,知道我們廠既能做鐘表、珠寶、博物館等展柜,又能做陳列道具,這樣的工廠,國內(nèi)很難找出第二家了。
他早上帶了樣品到我辦公室,一看品牌,還百度了下,在境外算是不錯的了,做650套,數(shù)量也不少,我們用了1個小時探討了下工藝,他知道我們工廠無論是從交期還是制作的工藝做他這批貨都沒問題,他對于細節(jié)的制作要求不如我們在行,我們建議在他原先的樣品上再修改。
這位老板也特別爽快,給出了他的目標(biāo)價位,我一直說我們工廠價格不便宜的,我們的客戶絕對不會因為便宜找到我們,很多時候是別的廠處理不好或者說是處理不了,信任我才來找我。
晚上我和廠里的工程師針對客人的需求仔細核算了價格和時間。確實,他的目標(biāo)價是可以制作,利潤還不錯,符合我們的制作要求。一切水到渠成,客人就讓抓緊我們準(zhǔn)備合同。
第二天早上我一忙還給忘了發(fā)合同給他,以至于客人來催我發(fā)合同??腿耸盏胶贤屑毧戳?,發(fā)現(xiàn)我們是預(yù)付80%的定金,這對于他來說很意外,我說“之前做柜臺的時候也是這樣的付款的方式,你忘了嗎”?
他說,他的客人跟他是月結(jié)30天,他說不能提前預(yù)付給我,讓我看在合作幾次的基礎(chǔ)上,能不能先制作,保證30天后一定結(jié)算給我。
這已經(jīng)觸碰到我的底線了,我一向不做賒賬的客人,我是很信任你,但是信任是不能轉(zhuǎn)移的,我不信任你的客人,萬一他拒收了不付給你了那怎么辦呢?總之有很多風(fēng)險,我們中小企業(yè)也拖不起,負擔(dān)不起這樣的風(fēng)險。
因此斬釘截鐵的拒絕了這筆訂單,客人對品質(zhì)有要求是好事,但是付不起款,那就不是我們的準(zhǔn)客戶,我心里想,現(xiàn)在找我們制作的客戶都是80%的定金,很多還是全款下單,哪還有什么月結(jié),我們還很年輕,有很多機會,這個世界上的訂單是做不完的,提高制造質(zhì)量,要逐步對標(biāo)奢侈品展柜、陳列道具的品質(zhì)與設(shè)計感,夯實百強品牌的供應(yīng)商地位。
款清發(fā)貨,這是我的底線,章婭妮做展柜,不做賒賬生意。之所以不做賒賬生意,是為了保證出廠展柜和陳列道具的品質(zhì)。
不做賒賬生意,沒有資金壓力。沒有資金壓力,心就不慌,可以一心想著生產(chǎn)和控制質(zhì)量。
人在缺錢的時候,必出昏招,目光也會短淺,只會想著當(dāng)下,就會偷工減料,心煩意亂的時候,不可能想著品質(zhì)的。
Yesterday, a client with whom we've worked before mentioned that they needed a manufacturer to produce a batch of display props.
In the morning, they brought samples to my office. Upon checking the brand, which is well-regarded overseas, they required 650 sets, a significant quantity. We spent an hour discussing the manufacturing process. They acknowledged that our factory, with respect to both lead times and production techniques, was well-equipped to handle this order. They were less familiar with the detailed requirements, so we suggested modifications to their existing samples.
The client was particularly straightforward, giving us their target price. I reiterated that our factory is not the cheapest option; our clients do not come to us because of low prices but because other factories cannot handle their requests satisfactorily. They trust me to manage their needs.
Later that evening, our engineers carefully calculated the costs and timelines based on the client's requirements. Indeed, their target price was feasible, offering a reasonable profit margin and aligning with our production standards. Naturally, the client urged us to prepare the contract promptly.
Upon reviewing the document, they noticed that we required an 80% advance payment, which surprised them. I reminded them, "Didn't we use the same payment terms when we produced the display cases for you before?"
They responded that their clients settle accounts on a 30-day monthly basis and could not prepay us. They asked if, given our past collaborations, we could commence production now and guarantee payment within 30 days.
This request crossed my boundaries. While I trust the client, that trust does not extend to their clients. What if their clients refuse to pay? There are many risks involved, which our small and medium-sized enterprise cannot afford to bear.
Therefore, I firmly declined the order. While it is commendable that the client values quality, if they cannot pay upfront, they are not our ideal client. I reflected that currently, all our clients pay 80% of the deposit upfront, and many even pay in full. Monthly settlements are a thing of the past. We are young and have plenty of opportunities ahead. Orders are endless, and our focus should be on enhancing our manufacturing quality, gradually aligning with the standards of luxury display cases and props, and reinforcing our position among the top suppliers.
Payment in full before delivery is my non-negotiable principle. I, Zhang Yani, conduct business in display cabinets without extending credit. Not engaging in credit transactions ensures the quality of our products when they leave the factory.
Without financial pressure, we can concentrate on production and quality control. When facing financial strain, mistakes are likely to happen, and the focus narrows to immediate concerns, leading to compromises in quality.
我是展柜大小姐章婭妮,來自東莞鑫峰展柜廠,30年來我們廠只做類似于卡地亞珠寶這樣的奢侈品展柜和道具。
100多個國內(nèi)外品牌授權(quán)我們廠制作展柜和道具,雖然我們貴一點,但是品質(zhì)堪比卡地亞。
既能做鐘表、珠寶、博物館等展柜,又能做陳列道具的工廠,這樣的工廠,在國內(nèi)沒有第二家。
我已經(jīng)用自己的姓名“章婭妮”注冊了展柜品牌,這代表了我此生不轉(zhuǎn)行。
做了不稱心的展柜,應(yīng)該來鑫峰廠試試。
手機/微信:17688026138
聯(lián)系人:章婭妮
地址:中國廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號之一
I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.
More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.
Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.
I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.
Do not satisfactory display case, should come to Xinfeng factory to try.
Tel/wechat: 17688026138
Contact: Zhang Yani
Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province,China.
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