整完門頭的設(shè)計(jì)之后，開始做室內(nèi)部分的設(shè)計(jì)。

客人進(jìn)店門之后第一眼看到的那面墻我們預(yù)留了進(jìn)去后勤辦公室的空間，這個(gè)門和這面墻是正對(duì)我的大門的，所以設(shè)計(jì)的時(shí)候要兼顧我的形象墻。我建議這里就可以做一些統(tǒng)籌起來的意思，它是一個(gè)伸縮的門，沒有人進(jìn)去的時(shí)候它就是一個(gè)形象墻，如果有人進(jìn)去的時(shí)候，它自個(gè)就會(huì)打開，像這樣它同時(shí)可以做一些符號(hào)的強(qiáng)化。

吳總說：比如什么符號(hào)強(qiáng)化？

像這種符號(hào)強(qiáng)化可以說是我們品牌的那個(gè)視覺符號(hào)，就是我們有一個(gè)強(qiáng)而有力的視覺錘，（具體方案可以看下我下面放的參考圖）

具體是什么樣的不重要，我要表達(dá)的是這樣一個(gè)概念，它可以跟我們外門頭的造型相像，也可以跟我們主打的某一個(gè)產(chǎn)品相像，可以做很多種設(shè)計(jì)方案。

用這樣一個(gè)視覺符號(hào)去化解我們空間與空間之間的一些鏈接，在整個(gè)室內(nèi)空間的一個(gè)搭配還是以淺色調(diào)為主，搭配我們吳總欽點(diǎn)的主題色寶藍(lán)色作為點(diǎn)綴。

這樣的一個(gè)色調(diào)呈現(xiàn)，當(dāng)然我們的陳列一定是有重點(diǎn)的去陳列，不是大量的鋪貨，因?yàn)樵诟蛻舫龇桨钢?，就明白我們這家店的定調(diào)它不是一個(gè)走量的店鋪，是鋪設(shè)精品，都是售價(jià)在30萬以上的單品。

鑒于此，我就選擇一些大面積的盡量留空，著重的去表現(xiàn)我們的一個(gè)產(chǎn)品，我也找了一些參考圖給到客人看，大致的感覺會(huì)是這樣，在某個(gè)小空間里面做一個(gè)藍(lán)色的一些調(diào)性的點(diǎn)綴。

進(jìn)口右手邊是一個(gè)休息區(qū)，同時(shí)2批客人進(jìn)店，要有地方給客人坐，那我們的休息區(qū)不一定要用傳統(tǒng)的茶臺(tái)，因?yàn)閭鹘y(tǒng)的茶臺(tái)跟我們這樣設(shè)計(jì)的一個(gè)空間很難做到搭配的很好，所以到時(shí)候會(huì)選擇一些相對(duì)新穎，而且相對(duì)休閑一些的去修飾空間，同時(shí)把我們之前提的郵輪游艇上面的這種感覺做出來，郵輪上面的這種做法還是能夠牽扯進(jìn)來的一個(gè)設(shè)計(jì)元素。

接下去是一個(gè)DIY定制的區(qū)域，首先這家店鋪是一個(gè)有溫度的空間，要還原店鋪?zhàn)畛醯某踔浴敖承木?，匠人精神”，這個(gè)元素可以融入進(jìn)來。我們的專業(yè)工具的搭配就可以根據(jù)每位工作師傅的喜好作為搭配，這些部分都可以承接進(jìn)來。

室內(nèi)部分就是還有非常精細(xì)的一些層面，這些會(huì)參照我們之前做過的非常成熟的展柜和陳列道具去設(shè)計(jì)，根據(jù)吳總后期慢慢給出的產(chǎn)品比例，具體到它的形狀、材質(zhì)、價(jià)格、分量再去做相應(yīng)的調(diào)整。

大概的室內(nèi)設(shè)計(jì)思路就是這樣。

有需要做珠寶店鋪設(shè)計(jì)的，可以來鑫峰廠試試。

After finalizing the storefront design, we move on to the interior layout.

The first thing customers see upon entering the store is a wall that conceals access to the back-office area. This wall and the entrance door are aligned directly with the main entrance, thus serving as an image wall. I suggest incorporating a retractable door here. When closed, it functions as an image wall, but when someone enters the back office, it opens automatically, reinforcing the brand’s visual symbols.

Mr. Wu asked, "What kind of symbols could be used?"

Such symbols could represent the brand's visual identity—a powerful visual hammer. (Refer to the reference images I have provided below.)

The specifics are not as important as the concept itself. The symbol could resemble the design of the exterior storefront or relate to a flagship product. There are numerous design possibilities.

Using this visual symbol helps unify the spaces within the store. The interior decor primarily features light tones, complemented by the deep blue theme color chosen by Mr. Wu as an accent.

With this color palette, the focus of the display will be on select items rather than mass merchandising. Before presenting the design, we understood that the store’s concept was not about volume sales but about showcasing premium items priced above 300,000 RMB.

To emphasize these items, I recommend leaving substantial open spaces, highlighting the products. I have provided some reference images to illustrate the idea of using blue accents in smaller spaces.

On the right side of the entrance is a rest area, essential for accommodating multiple groups of customers simultaneously. Rather than traditional tea tables, which may clash with the modern design, we will opt for more contemporary and relaxed furnishings that evoke the ambiance of a luxury yacht, a thematic element that can be integrated throughout the design.

Next, there will be a DIY customization area. This part of the store is meant to be welcoming and to reflect the original intention of "craftsmanship spirit." The tools and equipment used can be personalized according to the preferences of each craftsman, integrating this element seamlessly.

The finer details of the interior will be based on our experience with previous projects, using well-established display cases and props. As Mr. Wu provides more information about the products’ proportions, shapes, materials, and pricing, we will adjust the design accordingly.

The general concept for the interior design is outlined above.

For those needing design services for a jewelry store, consider XinFeng Factory.

我是展柜大小姐章婭妮，來自東莞鑫峰展柜廠，30年來我們廠只做類似于卡地亞珠寶這樣的奢侈品展柜和道具。

100多個(gè)國內(nèi)外品牌授權(quán)我們廠制作展柜和道具，雖然我們貴一點(diǎn)，但是品質(zhì)堪比卡地亞。

既能做鐘表、珠寶、博物館等展柜，又能做陳列道具的工廠，這樣的工廠，在國內(nèi)沒有第二家。

我已經(jīng)用自己的姓名“章婭妮”注冊(cè)了展柜品牌，這代表了我此生不轉(zhuǎn)行。

做了不稱心的展柜，應(yīng)該來鑫峰廠試試。

手機(jī)/微信：17688026138

聯(lián)系人：章婭妮

地址：中國廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號(hào)之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.