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今天有位在深圳做全屋定制的老板娘在評(píng)論區(qū)跟我說(shuō):“昨天有人問(wèn)我能做那個(gè)首飾柜嗎,我看了很多那個(gè)柜子價(jià)格不貴所以也沒推給你”。還有一位江蘇珠寶店的老板在微信跟我說(shuō):“刷視頻都給我推你,大數(shù)據(jù)真6”
在大家要制作展柜展臺(tái)時(shí),能第一時(shí)間想起我,還愿意介紹給其他人,這是多大的信任,我一直覺得這年代最珍貴的不是黃金不是鉆石,而是信任。
相信你的客戶,在國(guó)外都要找你作展柜;不相信你的客戶,在VX咨詢N次也不會(huì)下單。
我的老師曾經(jīng)和我說(shuō)過(guò):不做賒賬生意,不做比價(jià)生意,不做窮人生意。而在我的心里,準(zhǔn)客戶一定要滿足2個(gè)條件:一要付的起款,二要對(duì)品質(zhì)有極高的要求。這兩者不能顛倒順序,你不能對(duì)品質(zhì)要求高但是又不舍得花錢,那我一定會(huì)毅然決然的放棄這筆訂單。
深圳這位老板娘,我們也是在去年在深圳見過(guò)一面,像同行又在不同的領(lǐng)域,找我報(bào)過(guò)一次價(jià)格,她知道我們一直做高端產(chǎn)品,所以普通的展柜都不找我,真的遇到別的廠家做不了或者做不好的展柜才會(huì)找到我。
這樣挺好,工廠定位明確,在客戶心中的畫像清晰,客人也知道鑫峰廠是一家既能做鐘表、珠寶、博物館等展柜,又能做陳列道具的工廠。這樣的工廠,國(guó)內(nèi)也許沒有第二家了。
我的愿景就是讓客戶有奢侈品的展示效果和高性價(jià)比,成為展柜、陳列道具的一線網(wǎng)絡(luò)品牌。只做高端展柜和道具,工廠已走過(guò)30多年,早已過(guò)了靠偷工減料來(lái)增加利潤(rùn)的年代,任何一個(gè)行業(yè)能存在30年,都是有它自己的竅門。
我的父親在1997年就成立了鑫峰廠,初期工廠只做陳列道具,后來(lái)增加了展柜業(yè)務(wù),對(duì)于工藝是一位大專家。在我的心里,他是一位言出必行,以身作則,有擔(dān)當(dāng)?shù)娜耍嬖V我,做人要誠(chéng)信。
所有客戶都說(shuō)“章生,人真好”,所以70%的客戶都跟鑫峰廠合作了15-20年以上。這是誠(chéng)信的積累,千金難換。
我們的客戶都是各行業(yè)的前10強(qiáng)品牌做大生意的,都是很聰明的人,如果他們選的供應(yīng)商有某一個(gè)小方面沒達(dá)到要求,一定會(huì)更換,但是能合作十幾年,而且黑天鵝3年工廠屹立不倒,我父親和工廠還是有過(guò)人之處。
而我更要正心正念誠(chéng)心誠(chéng)意做好自家的展柜生意,不推諉不糊弄客戶,我們?cè)跂|莞有廠有車有房有家人,無(wú)論出了多大的事,都不會(huì)浪跡天涯去的,客戶可以放心。
接下去要逐步對(duì)標(biāo)奢侈品展柜、陳列道具的品質(zhì)與設(shè)計(jì)感,夯實(shí)百?gòu)?qiáng)品牌的供應(yīng)商地位。將制造質(zhì)量提高到對(duì)標(biāo)國(guó)際一線品牌的品質(zhì)。
Today, a business owner specializing in whole-house customization in Shenzhen commented, "Someone asked me yesterday if I could make those jewelry cabinets. I saw many of those cabinets at low prices, so I didn’t refer them to you." Another jewelry store owner from Jiangsu messaged me on WeChat, "Videos about your business keep showing up on my feed; big data is truly impressive."
It is heartwarming that when people need display cases, they think of me first and are willing to recommend me to others. This level of trust is invaluable. In today’s world, the most precious commodity isn’t gold or diamonds—it’s trust.
Trust your clients, and they will seek you out even internationally; distrust your clients, and they will hesitate to place orders despite multiple inquiries.
My mentor once told me: "Do not do business on credit, do not compete on price, and do not serve those who cannot afford your services." In my mind, the right clients must meet two criteria: they must be able to pay and must have exceptionally high standards for quality.
These conditions cannot be inverted. If a client demands high quality but is unwilling to pay accordingly, I would decline the order without hesitation.
The business owner from Shenzhen and I met last year. Though we operate in different sectors, she sought a quote from us once. Knowing that we focus on high-end products, she refrains from consulting us for ordinary display cases. She only turns to us when other manufacturers cannot fulfill her needs or deliver satisfactory results.
This is ideal because it clarifies our factory’s positioning and image in the minds of clients. Customers recognize XinFeng Factory as a specialist in display cases for watches, jewelry, museums, and display props—a unique combination that might be unparalleled domestically.
My vision is to provide clients with the display effects of luxury brands at a competitive price, positioning us as a leading online brand for high-end display cases and props. For over 30 years, our factory has focused solely on premium products, far removed from the practice of compromising quality for profit. Any business that has endured for three decades has its own secrets to success.
My father founded XinFeng Factory in 1997, initially focusing on display props before expanding into display cases. He is an expert in craftsmanship. To me, he is a man of integrity, leading by example and shouldering responsibility. He taught me the importance of honesty.
Clients often comment, "Mr. Zhang is a good person," which is why 70% of our clients have cooperated with XinFeng Factory for 15 to 20 years. This is the result of accumulated trust, which is priceless.
Our clients are among the top 10 brands in their respective industries, highly discerning individuals. If any aspect of their supplier falls short, they will switch. Yet, our enduring partnership spanning over a decade and our resilience through challenging times speak to the exceptional qualities of my father and the factory.
I am committed to conducting our business with sincerity and dedication, never shirking responsibility or misleading clients. Our family, along with our factory, cars, and homes, are rooted in Dongguan. No matter what happens, we will not abandon our commitments, ensuring peace of mind for our clients.
Moving forward, we aim to benchmark our products against luxury display cases and props, solidifying our status among the top suppliers. We will elevate our manufacturing quality to match international first-tier brands.
我是展柜大小姐章婭妮,來(lái)自東莞鑫峰展柜廠,30年來(lái)我們廠只做類似于卡地亞珠寶這樣的奢侈品展柜和道具。
100多個(gè)國(guó)內(nèi)外品牌授權(quán)我們廠制作展柜和道具,雖然我們貴一點(diǎn),但是品質(zhì)堪比卡地亞。
既能做鐘表、珠寶、博物館等展柜,又能做陳列道具的工廠,這樣的工廠,在國(guó)內(nèi)沒有第二家。
我已經(jīng)用自己的姓名“章婭妮”注冊(cè)了展柜品牌,這代表了我此生不轉(zhuǎn)行。
做了不稱心的展柜,應(yīng)該來(lái)鑫峰廠試試。
手機(jī)/微信:17688026138
聯(lián)系人:章婭妮
地址:中國(guó)廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號(hào)之一
I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.
More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.
Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.
I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.
Do not satisfactory display case, should come to Xinfeng factory to try.
Tel/wechat: 17688026138
Contact: Zhang Yani
Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province,China.
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