通過和吳老板面對面的溝通，我了解到這家200多平的新店不是一家大量鋪貨的店鋪，它的陳列一定是有重點的去陳列，整體店鋪的一個定調(diào)，就不是走量，是相當(dāng)于精品陳列。

所以我建議是選擇一些大面積的留白，同時要著重的去表現(xiàn)我們的一個產(chǎn)品，因此柜臺方面就參考了ROLEX和PIAGET，他們的款式設(shè)計包括收口都是做的非常好的，而我們工廠完全可以幫助客戶去實現(xiàn)細(xì)節(jié)做到極致。

都說9米之外看門頭，門頭的設(shè)計也是至關(guān)重要的，給了吳總2個門頭的建議。

第一個是參考BVLGARI的門頭，有一個前后的層次的關(guān)系，然后兩邊是一些櫥窗的上樣。寶格麗它的顏色是綠色的這個VI色調(diào)，整體的感覺是寶石一樣的一個結(jié)構(gòu)，但是來到我們的店鋪，不一定合用，投入成本也非常高，所以我們可以換一種形式，取其所長。

它店鋪前面的一個節(jié)奏就是冷光，對比我們室內(nèi)空間的一個光是暖光，這樣的一個狀態(tài)它是有冷暖的一種關(guān)系，尤其到了晚上，它會產(chǎn)生更加強(qiáng)烈的一種對比。

客戶說“這個門頭看起來還算是蠻霸氣的”

對的，畢竟是行業(yè)老大的一個位置，還是有非常多值得參考的地方，改變了我們本來一開始設(shè)計的最右邊做櫥窗，左邊開門的做法，三等面積的做法可以去破一下它結(jié)構(gòu)上的做法。

但是客戶呢又擔(dān)心，畢竟這是大牌，我們這是私人店鋪，還是更傾向于要讓客人知道，一看門頭就知道我們這家店是做什么的。

面對這樣的情況，所以我又備了第二個方案，按照剛剛的參考意向，我用手稿做了一份門頭的一個做法，在中間的話，又做大了一個比例，然后一個前后的晉升。再往里面拆，它中間的那個logo我要做大一點，現(xiàn)在小姐姐都喜歡大的logo，大的logo也可以告訴別人，我這里是做什么的。

那有個制作方法就是可以參考一個水紋長虹玻璃，因為我們這次的藍(lán)色，客戶要求的是深藍(lán)色寶石藍(lán)的這種調(diào)性可以寓意著海洋的這個方向去走的那種水波紋波浪紋，在海洋上面的那種游艇都是奢侈品有錢的大佬玩的一個項目主題，所以我們設(shè)計還是靠近海洋游艇這個板塊去靠近。

在門頭內(nèi)部就做一個動態(tài)的燈箱或者顯示屏，也就是我們的門頭是會有一個晃動的感覺，而不是單純的一種靜態(tài)的展現(xiàn)，這個是我想的一個突破點。

接下來的話就是我的門口怎么開？一般來說像正常的話就雙開門，但是我們可以做到一種旋轉(zhuǎn)的一個大開間的開門，我們的主旨是該復(fù)雜就要復(fù)雜，該簡單的地方一定要追求極簡的一個大開門，讓客戶走進(jìn)去。

Through face-to-face communication with Mr. Wu, I understood that the new store, spanning over 200 square meters, is not intended for bulk merchandising. Instead, the display will focus on highlighting key items, setting a tone that emphasizes quality over quantity, akin to a boutique presentation.

Thus, I recommended incorporating ample negative space while emphasizing the products. For the display cases, we drew inspiration from ROLEX and PIAGET, whose designs and finishing touches are exemplary. Our factory can assist clients in achieving similar meticulous attention to detail.

It's commonly said that the storefront design is crucial as it is the first impression from a distance of nine meters. Two suggestions were offered to Mr. Wu regarding the storefront design.

The first suggestion was inspired by BVLGARI's storefront, featuring a layered depth with display windows on either side. Bulgari’s VI color scheme is green, evoking a gemstone-like structure. However, this might not be entirely suitable for our store due to high implementation costs. Hence, we proposed an alternative approach that captures the essence of this design.

The rhythm of the storefront utilizes cold lighting, contrasting with the warm lighting inside the store. This creates a dynamic interplay between warm and cold tones, which becomes more pronounced in the evenings.

Mr. Wu commented, "This storefront looks quite impressive."

However, Mr. Wu expressed concern, noting that since we are a private store rather than a luxury brand, it’s essential that the storefront clearly communicates the nature of our business to passersby.

Given this feedback, I prepared a second option. Based on the initial reference, I sketched a design for the storefront, enlarging the central logo section for greater prominence. Large logos are popular among younger consumers and effectively communicate the store’s identity.

One fabrication method we considered is a water-patterned colored glass, reflecting the deep blue sapphire hue requested by the client, symbolizing ocean waves. This theme ties into the luxury lifestyle associated with yachting, a leisure activity enjoyed by the affluent. Therefore, our design leans towards this maritime-yacht aesthetic.

Inside the storefront, we propose installing a dynamic lightbox or display screen, creating a sense of movement rather than a static display. This is a key point of innovation I wish to introduce.

Regarding the entrance, traditionally, a double door is used. However, we suggest a revolving door or a large sliding door, adhering to our philosophy of complexity where necessary and simplicity elsewhere. This approach invites customers to enter effortlessly.

我是展柜大小姐章婭妮，來自東莞鑫峰展柜廠，30年來我們廠只做類似于卡地亞珠寶這樣的奢侈品展柜和道具。

100多個國內(nèi)外品牌授權(quán)我們廠制作展柜和道具，雖然我們貴一點，但是品質(zhì)堪比卡地亞。

既能做鐘表、珠寶、博物館等展柜，又能做陳列道具的工廠，這樣的工廠，在國內(nèi)沒有第二家。

我已經(jīng)用自己的姓名“章婭妮”注冊了展柜品牌，這代表了我此生不轉(zhuǎn)行。

做了不稱心的展柜，應(yīng)該來鑫峰廠試試。

手機(jī)/微信：17688026138

聯(lián)系人：章婭妮

地址：中國廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.