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珠寶展柜設(shè)計(jì)已經(jīng)進(jìn)入白熱化階段,珠寶展柜廠家的展柜設(shè)計(jì)師或者是裝修公司的設(shè)計(jì)師真是鉸盡了腦汁,但是設(shè)計(jì)出來(lái)的展柜設(shè)計(jì)總是感覺(jué)少了點(diǎn)什么。
那如何做好珠寶展柜設(shè)計(jì)呢?
滿足珠寶展柜客戶心理需求,珠寶銷售是屬于大手筆,輕則幾千,重則上萬(wàn)甚至幾十上百萬(wàn),所以他想定制的珠寶展柜必然跟他的珠寶一樣,有自己的個(gè)性,文化內(nèi)涵,在珠寶展柜的無(wú)聲中宣傳自己的珠寶的與眾不同,值得擁有,而且要有標(biāo)簽的效應(yīng),一到珠寶店鋪門口,看珠寶展柜設(shè)計(jì)就知道是他的珠寶,例如雖然周生生,周大福等幾個(gè)大品牌其實(shí)都是同一家(我朋友的舅舅就是他們的技術(shù)指導(dǎo))但是只看珠寶展柜設(shè)計(jì)門面就知道他們賣的是哪家品牌的珠寶。
從展柜材料去搭配和制作更好的珠寶展柜定制,在珠寶展柜設(shè)計(jì)要考慮基材的選擇,根據(jù)顏色的選項(xiàng)去選擇基材,例如如果是制作啞光顏色漆或者幾分啞光漆亦或是難度很高的鋼琴漆,在選擇基材方面就要考慮,如果是阻燃板的話則要面貼3厘的中密度板才能打磨光滑,滿足色澤豐滿、質(zhì)地堅(jiān)硬、表面耐磨、附著力好不易脫落的的要求。而對(duì)于想要實(shí)木效果的自然基調(diào),則在基材上要考慮選擇阻燃板/中密度板貼3厘的天然飾面板,天然飾面板,紋理圖案自然變異性比較大,無(wú)規(guī)則,更加貼近大自然。在珠寶展柜定做中,珠寶展柜設(shè)計(jì)功力和展柜制作實(shí)力不可小覷,一樣的板材,如果實(shí)力不到的話做出來(lái)的東西不論是款式或質(zhì)量都會(huì)更加差強(qiáng)人意,白白花了冤枉錢和時(shí)間。
成功的珠寶展柜設(shè)計(jì)能給顧客帶來(lái)直接視覺(jué)沖擊,無(wú)聲中宣傳珠寶商品信息,確定珠寶的市場(chǎng)定位,和價(jià)格導(dǎo)向,一般不具備購(gòu)買實(shí)力的珠寶消費(fèi)者望而卻步,免去了銷售人員的無(wú)效銷售時(shí)間,具有購(gòu)買實(shí)力的珠寶消費(fèi)者通過(guò)珠寶展柜設(shè)計(jì)吸引進(jìn)來(lái),銷售人員可以更加集中精力去銷售和服務(wù)精準(zhǔn)客戶。
因此,珠寶展柜在生活銷售和生產(chǎn)中起到無(wú)聲勝有聲的媒介作用,珠寶展柜設(shè)計(jì)中的廣告海報(bào)不可忽視,指導(dǎo)消費(fèi)者認(rèn)識(shí)珠寶商品性能規(guī)格使用方法和保養(yǎng)方法,更好的豐富精神生活,給予美好的藝術(shù)享受。
The design of jewelry display cabinets has entered a white-hot stage, and the designers from jewelry display cabinet manufacturers or decoration companies are really racking their brains. However, there always seems to be something missing in the designs they create.
So, how can we do a good job in designing jewelry display cabinets?
Firstly, it is crucial to satisfy the psychological needs of jewelry display cabinet customers. Jewelry sales involve significant investments, ranging from a few thousand to tens of millions. Therefore, the customized jewelry display cabinets must have their own unique personality and cultural connotations, just like the jewelry itself. The design should silently promote the uniqueness and desirability of the jewelry, creating a branding effect. For instance, although several major brands like Chow Sang Sang and Chow Tai Fook are technically under the same ownership (my friend's uncle is their technical advisor), one can immediately identify the brand from the design of their jewelry display cabinets.
Secondly, selecting and combining materials is essential in crafting better customized jewelry display cabinets. When designing, one must consider the choice of base materials based on color options. For instance, if matte or semi-matte paint or highly challenging piano paint is to be used, one should consider factors like the base material, such as flame-retardant boards, which require a 3mm medium-density fiberboard veneer to achieve a smooth finish that meets requirements like rich color, hardness, surface wear resistance, and strong adhesion. For a natural wood-effect base, flame-retardant boards or medium-density fiberboards veneered with 3mm natural veneers are preferred. Natural veneers offer a more variable and irregular texture, closer to nature. In customizing jewelry display cabinets, the design capabilities and manufacturing expertise of the cabinet makers are crucial. Even with the same materials, inferior craftsmanship can lead to disappointing results, wasting money and time.
A successful jewelry display cabinet design can bring a direct visual impact to customers, silently promoting the jewelry's information, market positioning, and price orientation. It can deter potential customers without purchasing power, saving salesperson's time on ineffective sales. Meanwhile, it attracts customers with purchasing power, allowing salespersons to focus more on serving and selling to targeted customers.
Therefore, jewelry display cabinets play a crucial role in sales and production, acting as a silent yet powerful medium. The advertising posters in the design should not be neglected, guiding customers to understand the performance, specifications, usage, and maintenance methods of the jewelry, enriching their spiritual lives, and providing them with beautiful artistic enjoyment.
我是展柜大小姐章婭妮,來(lái)自東莞鑫峰展柜廠,30年來(lái)我們廠只做類似于卡地亞珠寶這樣的奢侈品展柜和道具。
100多個(gè)國(guó)內(nèi)外品牌授權(quán)我們廠制作展柜和道具,雖然我們貴一點(diǎn),但是品質(zhì)堪比卡地亞。
既能做鐘表、珠寶、博物館等展柜,又能做陳列道具的工廠,這樣的工廠,在國(guó)內(nèi)沒(méi)有第二家。
我已經(jīng)用自己的姓名“章婭妮”注冊(cè)了展柜品牌,這代表了我此生不轉(zhuǎn)行。
做了不稱心的展柜,應(yīng)該來(lái)鑫峰廠試試。
I am Zhang Yani, the esteemed lady of the showcase industry, representing Dongguan Xinfeng Showcase Factory. For 30 years, our factory has specialized in crafting luxury showcase displays and props akin to those found in Cartier.
With over 100 domestic and international brands authorizing us to produce their showcase displays and props, our products may be pricier, but our quality rivals that of Cartier.
Our factory is unparalleled in China, as we are capable of fabricating both showcase displays for watches, jewelry, and museums, as well as various display props.
I have registered the showcase brand under my own name, "Zhang Yani," signifying my unwavering dedication to this industry.
If you are not satisfied with the display case, welcome to try Xinfeng Factory.
手機(jī)/微信 Mobile/WeChat:17688026138
聯(lián)系人 Contact Person:章婭妮 Zhang Yani
地址:廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號(hào)之一
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