我想不通至今展柜業(yè)務(wù)員開發(fā)客戶，還是老三樣：我們質(zhì)量好，我們價格低，我們服務(wù)好，趕緊下單吧。

假設(shè)我是客戶，就一個問題：我咋知道你說真的假的，大家都這么說。

拿出方案，拿出證據(jù)。

電視劇理想之城里，30億的群星廣場項(xiàng)目，劉鐵生明確提出來：工期能不能提早一點(diǎn)？

但是乙方趙總說的是：這項(xiàng)目交給我們贏海，你就安心睡大覺。

乙方副總：我們用最先進(jìn)的技術(shù)，以最快的速度竣工。

這和男人說的：我愛你一萬年，有什么區(qū)別，全是空話。

但是夏明直接攔下劉鐵生的車，告訴他具體的工期，能提早多少天，為什么能提早這么多天？我們用了什么技術(shù)，有什么經(jīng)驗(yàn)來保證：提早這么多天，還能保質(zhì)保量，最終拿到了項(xiàng)目。

做展柜業(yè)務(wù)也是一樣的，你說價格低，有多低？你說質(zhì)量好，有證據(jù)嗎？你說服務(wù)好，我咋沒感覺到呢？

再舉個例子，簡單的交期延誤，大部分業(yè)務(wù)員只會說：我們一定抓緊做貨，盡快搞出來，可能是幾號出運(yùn)？

但是我們廠不一樣，在安撫好客戶之后，是會給方案的：我們在6號能出貨，后面的每一天，安排是這樣這樣的，每一天的產(chǎn)量是多少，我會做什么動作來保證出貨按計劃表進(jìn)行。

其實(shí)在距離交期剩下一半的時候，我們要跟客戶匯報，是否如實(shí)交貨，哪個方面出了問題，這樣給到客戶時間，他也好安排后續(xù)的進(jìn)展，收貨要安排人員，現(xiàn)場要清空，展柜才能進(jìn)場。

并且，我們工廠可以安排快船，或者空運(yùn)一部分，或者叫專車運(yùn)輸，最大可能不耽誤客戶的銷售計劃，自己是工廠，還是好安排生產(chǎn)一些。

I find it puzzling that even today, the methods for developing clients among exhibition booth salespeople still follow the same three clichés: "Our quality is excellent, our prices are low, and our service is top-notch. Please place your order now."

But if I'm a customer, I have just one question: How do I know if what you're saying is true? Everyone makes these claims.

Provide a plan, provide evidence.

In the TV series "Ideal City," for the 3 billion yuan Qunxing Plaza project, Liu Tiesheng explicitly asked, "Can the construction period be shortened?"

However, Mr. Zhao, the contractor, simply said, "If you entrust this project to Yinghai, you can rest assured."

The deputy general manager of the contractor also said, "We'll use the most advanced technology to complete it as quickly as possible."

What's the difference between that and a man saying, "I love you for a million years"? They're all empty words.

But Xia Ming intercepted Liu's car and told him the specific construction period, how many days it could be shortened, and why. He explained the technology and experience they had to ensure the project would be completed ahead of schedule while maintaining quality. That's how they won the project.

The same goes for the exhibition booth business. When you say your prices are low, how low are they? When you say your quality is good, do you have proof? When you say your service is exceptional, why haven't I felt it?

For example, when there's a delay in the delivery date, most salespeople would just say, "We'll work harder to complete the order as soon as possible. It might be ready by a certain date."

But our factory is different. After reassuring the customer, we provide a plan: We can ship the goods by the 6th, and here's the detailed schedule for the subsequent days. We'll also specify the daily output and the measures we'll take to ensure the shipment follows the schedule.

Moreover, when there's only half the time remaining before the delivery date, we'll report to the customer on whether we can deliver on time and what issues, if any, have arisen. This gives the customer time to make arrangements for subsequent steps, such as arranging personnel for receiving the goods or clearing the site for the booth's arrival.

Furthermore, our factory can arrange for express shipping, air freight, or dedicated transportation to minimize any disruption to the customer's sales plan. Being a factory, we have more flexibility in managing production.

我是展柜大小姐章婭妮，來自東莞鑫峰展柜廠，30年來我們廠只做類似于卡地亞珠寶這樣的奢侈品展柜和道具。

100多個國內(nèi)外品牌授權(quán)我們廠制作展柜和道具，雖然我們貴一點(diǎn)，但是品質(zhì)堪比卡地亞。

既能做鐘表、珠寶、博物館等展柜，又能做陳列道具的工廠，這樣的工廠，在國內(nèi)沒有第二家。

我已經(jīng)用自己的姓名“章婭妮”注冊了展柜品牌，這代表了我此生不轉(zhuǎn)行。

做了不稱心的展柜，應(yīng)該來鑫峰廠試試。

I am Zhang Yani, the esteemed lady of the showcase industry, representing Dongguan Xinfeng Showcase Factory. For 30 years, our factory has specialized in crafting luxury showcase displays and props akin to those found in Cartier.

With over 100 domestic and international brands authorizing us to produce their showcase displays and props, our products may be pricier, but our quality rivals that of Cartier.

Our factory is unparalleled in China, as we are capable of fabricating both showcase displays for watches, jewelry, and museums, as well as various display props.

I have registered the showcase brand under my own name, "Zhang Yani," signifying my unwavering dedication to this industry.

If you are not satisfied with the display case, welcome to try Xinfeng Factory.

手機(jī)/微信 Mobile/WeChat：17688026138

聯(lián)系人 Contact Person：章婭妮 Zhang Yani

地址：廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號之一

Address: No. 42-1, Huanqi Avenue, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province