越來越多年輕的裝修設計師因為沒有到展示柜廠家去實地參觀學習，導致很多設計出來的展示柜只有美觀而不實用，如果想在商業(yè)室內(nèi)設計這一塊做的有影響力的話，建議從事裝修行業(yè)的室內(nèi)設計師要到展示柜廠家去工作生活一段時間，對展示柜廠家設計制作展示柜的工藝有一定的了解。對著外面店鋪設計照葫蘆畫瓢，只要會效果圖的在校學生都可以畫出來，但是設計出來的展示柜到底能不能制作和實不實用則要靠設計師到展示柜廠家來工作生活一下了。那展示柜廠家是怎樣進行展示柜設計和制作的呢？

1.市場定位，這個不管是展示柜廠家還是裝修公司都是通用的，在進行展示柜設計的前提就是要去市場轉(zhuǎn)轉(zhuǎn)，例如像廣州的太古匯，環(huán)球廣場等，如果能夠出國歐美就更好了，俗話說的好讀萬卷書不如行萬里路，展示柜廠家生產(chǎn)的展示柜光憑展示柜效果圖或者展示柜照片是看不出材質(zhì)的，具體做法也是看不出來的，我剛做裝修設計轉(zhuǎn)為展示柜設計的時候，就想著不就幾個展示柜嘛，有什么難的，看看展示柜照片看看展示柜效果圖就可以了，事實證明我是錯的，雖然我已經(jīng)在展示柜廠家從事展示柜設計多年了，但是一去太古匯還是很多材料說不清楚怎么做出來的，經(jīng)常厚著臉皮拍視頻給我們展示柜廠家技術(shù)人員看，像他討教。所以展示柜廠家設計前提要市場調(diào)研，從市場反饋中去獲得展示柜設計的理念再根據(jù)品牌的市場定位去設計符合展示柜商家的文化內(nèi)涵和市場定位。避免跟社會脫節(jié)固步自封。

2.產(chǎn)品自身本身就是一個企業(yè)文化的宣傳，珠寶展示柜、化妝品展示柜、服裝展示柜、手表展柜屬于不同領(lǐng)域，所以他們的自身特點也不一樣，展示柜廠家會根據(jù)珠寶和手表怕劃傷的特點，它們注重的是成為品牌形象的經(jīng)典，更多的采用價格較貴的絨布或者PU皮包裹展示柜或者鋼琴漆展示柜體，而化妝品展展示柜服裝展示柜屬于易耗品，一般客戶半年換一次，展示柜廠家采用的設計理念更多的是緊跟潮流的腳步，在展示柜設計上多采用可以局部替換主題活動。很明顯的就是化妝品展示柜的道具，一般都在用300x500的亞克力UV印刷，一換產(chǎn)品系列則叫展示柜廠家郵寄幾塊過去就好了，節(jié)省材料和運費，速度快，因為cdr里面已經(jīng)有這些文件了，直接替換即可。

3.展示柜廠家設計展示柜更注重終端消費者的感受，因為展示柜定制客戶群體并不是批發(fā)，而是零售為主，展示給誰看很重要，展示柜廠家設計師會根據(jù)消費者的心理需求有針對性的去進行展示柜的設計，同時會考慮到銷售人員方便拿產(chǎn)品介紹給消費者，也就是實用問題，對于不同的性別需求，不同的年齡消費需求采取不同的展示柜設計。

建議裝修設計師跟展示柜廠家的設計師一樣，注意這幾點的內(nèi)容，那么設計出來的展示柜自然是與眾不同，并且減少跟展示柜廠家設計的溝通重新畫施工圖的環(huán)節(jié)。

More and more young interior designers in the decoration industry are failing to visit and learn from showcase manufacturers, resulting in many designs that are visually appealing but not practical. If one wishes to make a significant impact in commercial interior design, it is recommended that interior designers in the decoration industry should work and live in showcase manufacturers for a period of time to gain a certain understanding of the craftsmanship involved in the design and production of showcases. Merely imitating designs from external shops, even a student skilled in rendering effects can do so, but whether the designed showcases can be manufactured and are practical depends on the designers' experience working in showcase manufacturers.

Here's how showcase manufacturers approach the design and production of showcases:

1.Market positioning is essential, whether for showcase manufacturers or decoration companies. The prerequisite for designing showcases is to visit the market, such as Taikoo Hui and Global Plaza in Guangzhou, or even better, visiting Europe and the United States. As the saying goes, "reading ten thousand books is not as good as traveling ten thousand miles." The material and specific methods of manufacturing showcases cannot be discerned solely from photos or renderings. When I first transitioned from interior design to showcase design, I thought it would be simple, but I was wrong. Even though I have been designing showcases for many years, I still find myself asking technical personnel at showcase manufacturers how certain materials are processed when I visit high-end shopping malls like Taikoo Hui. Therefore, market research is crucial. Showcase manufacturers should obtain design concepts from market feedback and tailor their designs to match the cultural values and market positioning of the brands to avoid becoming outdated and stagnant.

2.Products themselves serve as a promotion of corporate culture. Showcases for different industries, such as jewelry, cosmetics, clothing, and watches, have distinct characteristics. Showcase manufacturers consider the scratch-resistant nature of jewelry and watches, emphasizing the use of expensive materials like velvet or PU leather to wrap the showcases or using piano lacquer for the showcase body. In contrast, cosmetics and clothing are consumables that customers tend to replace every six months. Therefore, showcase manufacturers adopt a design philosophy that keeps up with the latest trends, often using interchangeable components in the showcase design. For instance, cosmetics showcases often feature UV-printed acrylic panels (300x500) that can be easily replaced when a new product line is launched, saving on materials, shipping costs, and time, as the design files are already available for quick modifications.

3.Showcase manufacturers prioritize the end consumer's experience in their designs. Since the target audience for customized showcases is retail customers rather than wholesalers, understanding who the showcases are being displayed for is crucial. Designers consider the psychological needs of consumers and ensure that the showcases are practical and convenient for sales staff to present products to customers. They also take into account different gender and age preferences to tailor the showcase design accordingly.

It is recommended that interior designers follow the same principles as showcase manufacturers and pay attention to these aspects. By doing so, they can create distinctive showcase designs that minimize the need for re-communication and redesign with showcase manufacturers.

我是展柜大小姐章婭妮，來自東莞鑫峰展柜廠，30年來我們廠只做類似于卡地亞珠寶這樣的奢侈品展柜和道具。

100多個國內(nèi)外品牌授權(quán)我們廠制作展柜和道具，雖然我們貴一點，但是品質(zhì)堪比卡地亞。

既能做鐘表、珠寶、博物館等展柜，又能做陳列道具的工廠，這樣的工廠，在國內(nèi)沒有第二家。

我已經(jīng)用自己的姓名“章婭妮”注冊了展柜品牌，這代表了我此生不轉(zhuǎn)行。

做了不稱心的展柜，應該來鑫峰廠試試。

I am Zhang Yani, the esteemed lady of the showcase industry, representing Dongguan Xinfeng Showcase Factory. For 30 years, our factory has specialized in crafting luxury showcase displays and props akin to those found in Cartier.

With over 100 domestic and international brands authorizing us to produce their showcase displays and props, our products may be pricier, but our quality rivals that of Cartier.

Our factory is unparalleled in China, as we are capable of fabricating both showcase displays for watches, jewelry, and museums, as well as various display props.

I have registered the showcase brand under my own name, "Zhang Yani," signifying my unwavering dedication to this industry.

If you are not satisfied with the display case, welcome to try Xinfeng Factory.

手機/微信 Mobile/WeChat：17688026138

聯(lián)系人 Contact Person：章婭妮 Zhang Yani

地址：廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號之一

Address: No. 42-1, Huanqi Avenue, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province