看了一個(gè)內(nèi)卷的故事，西方某個(gè)小鎮(zhèn)有幾家餐館，每天十點(diǎn)開門到下午兩點(diǎn)，然后四點(diǎn)，再到晚上9點(diǎn)就結(jié)束了，一周就營業(yè)五天。因?yàn)樾℃?zhèn)的人口一直保持平衡，餐館也一直維持這樣的作息規(guī)律。

人人都過得挺幸福，可后來搬來一戶人家也開了一家餐館，每天早上六點(diǎn)就開門賣包子饅頭，晚上還賣小龍蝦和燒烤，一直營業(yè)到凌晨兩點(diǎn)，周末也繼續(xù)營業(yè)。

你們猜后果怎樣？

小鎮(zhèn)居民一窩蜂都跑這家餐館去吃了，其他老板沒辦法，只能也跟著這家餐館一樣卷起來?？蛇@么一輪下來，你猜猜他們都得到好處了嗎？

沒有啊，因?yàn)樾℃?zhèn)的人口沒有變化。

每家餐館的營收也沒有增加，但他們的營業(yè)時(shí)間卻從每天八個(gè)半小時(shí)增長到將近二十個(gè)小時(shí)。工作時(shí)長是以前的幾倍，收入?yún)s跟以前一樣。而且因?yàn)椴宛^老板和服務(wù)員的工作時(shí)間變長，他們沒時(shí)間去看電影喝咖啡了，這些服務(wù)行業(yè)的生意也變差了。還有小鎮(zhèn)上的發(fā)電站，雖然餐館的耗電量增加了，可其他店鋪的生意變差了，導(dǎo)致總發(fā)電量也下降。

也就是說，餐館老板們是一頓操作猛如虎，一看戰(zhàn)績0杠5，小鎮(zhèn)的經(jīng)濟(jì)不但沒有變好，反而變差。

所以看起來內(nèi)卷只是發(fā)生在某個(gè)行業(yè)的事情，可結(jié)果是每一個(gè)人都受害。

共享單車就是一個(gè)例子，是不是很多人99塊的押金都退不了啊，還造成了社會(huì)資源的極大浪費(fèi)。還有某打車軟件一統(tǒng)天下后，各種大數(shù)據(jù)殺熟，讓咱們有苦說不出。

就連現(xiàn)在想看個(gè)慶余年二啊，就算你是VIP會(huì)員，想多看一季還要開通個(gè)S VIP，套娃，這就是金融邏輯替代產(chǎn)業(yè)邏輯的危害。

淮南子奧德標(biāo)說過，余者或于小利而忘其大害。

社會(huì)現(xiàn)象太廣，我只能聯(lián)想到我們自己的展柜廠，尤其口罩期間過后，大部分工廠生意比之前都差了，客戶也保守謹(jǐn)慎，甚至珠寶行業(yè)巨頭周大福都開始大幅裁員。自然我們做珠寶展柜的工廠生意也會(huì)差很多，很多廠為了爭奪客戶，就開始把價(jià)格打到地板上，同時(shí)又為了自己僅存的一點(diǎn)利潤動(dòng)腦筋嗎——粗制濫造、以次充好。

這是我最不齒的，鑫峰展柜廠從上到下一直堅(jiān)持正心正念做展柜，誠心誠意對客戶，尤其我們針對一些高端客戶，更加不能做出這種事，反而因?yàn)樽龈叨丝蛻舳虿涣藘r(jià)格戰(zhàn)，因?yàn)榭蛻粲绣X，他們就想買好的展柜。

There's a story about a small town in the West, where several restaurants operated with a regular schedule: opening at 10 am, closing at 2 pm, reopening at 4 pm, and finally closing at 9 pm, five days a week. Due to the stable population in the town, the restaurants maintained this schedule and everyone led a content life.

However, a new family moved in and opened a restaurant, which started serving breakfast at 6 am, offering dim sum, and even stayed open late, selling crayfish and barbecue until 2 am, operating even on weekends.

Guess what happened? Residents flocked to this new restaurant, forcing the other owners to follow suit and adapt to the longer hours. But surprisingly, none of them benefited financially. The population of the town remained unchanged, and thus, the revenue of each restaurant didn't increase. Instead, their working hours grew from 8.5 hours a day to nearly 20 hours, with no increase in income. Due to the extended hours, the restaurant owners and staff had less time for leisure activities like watching movies or drinking coffee, resulting in a decline in the business of those service industries. Even the power station in the town, though seeing an increase in electricity consumption from the restaurants, faced a drop in total electricity generation due to the decrease in business from other shops.

In essence, the restaurant owners were engaged in a fierce competition, but their efforts yielded no positive results. The economy of the town did not improve; rather, it worsened.

This phenomenon of "involution" is not just confined to a particular industry; it has adverse effects on everyone.

Take the example of shared bicycles. Many people struggled to get their deposits refunded, and it led to a significant waste of social resources. Another instance is a popular ride-hailing app, which once dominated the market but later resorted to using big data to exploit its users, leaving them with little recourse.

Even in the entertainment industry, we see such practices. For instance, to watch the second season of a popular show like "The Celebration of the Rest of the Year," even VIP members need to upgrade to an S VIP to access additional content. This is a clear example of financial logic replacing industrial logic.

As the saying goes in "Huainanzi," "People often prioritize minor gains while neglecting greater harms."

The social phenomena are vast and diverse, but I can relate them to our display case factory. After the pandemic, most factories faced a decline in business, and customers became more conservative and cautious. Even industry giants like Chow Tai Fook have had to make significant staff reductions. Naturally, our business of manufacturing jewelry display cases has also suffered. Many factories, in order to compete for customers, have slashed prices to the bone while cutting corners on quality to maintain profitability.

However, at Xinfeng Display Case Factory, we have upheld our principles and commitments. We have always been dedicated to producing high-quality display cases with integrity and sincerity. For our high-end customers, we cannot compromise on quality, even though it makes us less competitive in terms of pricing. Our focus is on meeting the demands of our discerning clients who value quality and are willing to pay for it.

我是展柜大小姐章婭妮，來自東莞鑫峰展柜廠，30年來我們廠只做類似于卡地亞珠寶這樣的奢侈品展柜和道具。

100多個(gè)國內(nèi)外品牌授權(quán)我們廠制作展柜和道具，雖然我們貴一點(diǎn)，但是品質(zhì)堪比卡地亞。

既能做鐘表、珠寶、博物館等展柜，又能做陳列道具的工廠，這樣的工廠，在國內(nèi)沒有第二家。

我已經(jīng)用自己的姓名“章婭妮”注冊了展柜品牌，這代表了我此生不轉(zhuǎn)行。

做了不稱心的展柜，應(yīng)該來鑫峰廠試試。

I am Zhang Yani, the esteemed lady of the showcase industry, representing Dongguan Xinfeng Showcase Factory. For 30 years, our factory has specialized in crafting luxury showcase displays and props akin to those found in Cartier.

With over 100 domestic and international brands authorizing us to produce their showcase displays and props, our products may be pricier, but our quality rivals that of Cartier.

Our factory is unparalleled in China, as we are capable of fabricating both showcase displays for watches, jewelry, and museums, as well as various display props.

I have registered the showcase brand under my own name, "Zhang Yani," signifying my unwavering dedication to this industry.

If you are not satisfied with the display case, welcome to try Xinfeng Factory.

手機(jī)/微信 Mobile/WeChat：17688026138

聯(lián)系人 Contact Person：章婭妮 Zhang Yani

地址：廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號(hào)之一

Address: No. 42-1, Huanqi Avenue, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province