當(dāng)今社會(huì)，潮流一直是不變的主流，走在時(shí)尚的前沿，關(guān)鍵一個(gè)字“走”，去太古匯看看，去K11看看，甚至去香港澳門(mén)看看，有條件的去歐美看看，開(kāi)闊一下自己的視野，跟緊潮流，不斷創(chuàng)新，才能在服裝展柜行業(yè)走出更好的一片天地。

服裝展柜制作設(shè)計(jì)有個(gè)前提，不要跟服裝本身的色調(diào)沖突太大，要跟服裝店鋪的主題裝修風(fēng)格和色調(diào)搭配，相輔相成的宣傳服裝的品牌效應(yīng)，訴說(shuō)服裝的市場(chǎng)定位和企業(yè)文化，讓服裝展柜做一個(gè)無(wú)聲的廣告。

俗話(huà)說(shuō)到好術(shù)有專(zhuān)攻，不太建議客戶(hù)有太多的建議給到展柜廠家服裝展柜設(shè)計(jì)師，記得幾年前有個(gè)很流行的段子，講的是家庭裝修，設(shè)計(jì)師經(jīng)過(guò)3天的設(shè)計(jì)后給客戶(hù)看，客戶(hù)說(shuō)今天要改這里，明天要改那里，后天還要哪里哪里，設(shè)計(jì)師說(shuō)的話(huà)他聽(tīng)不進(jìn)去，設(shè)計(jì)師給折磨煩了，就按他的意思全改過(guò)來(lái)了，做好后那客戶(hù)很是生氣，要收回設(shè)計(jì)費(fèi)，說(shuō)設(shè)計(jì)的亂七八糟，土不拉幾，其實(shí)這個(gè)設(shè)計(jì)師真的挺冤的，他設(shè)計(jì)的本來(lái)就很漂亮，很有藝術(shù)氣息兼很實(shí)用，都是這個(gè)客戶(hù)不聽(tīng)勸告，左改一下右改一下，導(dǎo)致慘不忍睹。因此建議不要去挑戰(zhàn)科班出身一直從事這行業(yè)的服裝展柜設(shè)計(jì)師，搞不好就是搬石頭砸自己的腳。

很多服裝展柜客戶(hù)總是想設(shè)計(jì)的很復(fù)雜，恨不得把市場(chǎng)上所有的元素都用上，其實(shí)是不可取的，曾經(jīng)有人把世界上公認(rèn)的美女把眼睛眉毛嘴巴鼻子臉型身材等湊到一起，結(jié)果發(fā)現(xiàn)丑不拉幾的，任何東西都要有主有次，才能顯示層次感，從而顯示自己的內(nèi)涵。

服裝展柜設(shè)計(jì)也是一樣的，不需要設(shè)計(jì)的太復(fù)雜，只要能把展示功效盡可能的發(fā)揮出來(lái)吸引消費(fèi)者的眼球，達(dá)成交易并且給客戶(hù)一個(gè)標(biāo)簽的概念--這個(gè)就是我們整個(gè)品牌的店鋪形象就足夠了。

服裝展柜陳列有一定的講究，根據(jù)不同的空間來(lái)設(shè)計(jì)和布局不同的方案，這也就是為什么有那么多的非標(biāo)服裝展柜，一個(gè)服裝店鋪在設(shè)計(jì)了標(biāo)準(zhǔn)的服裝展柜中島，服裝展柜收銀臺(tái)，靠墻服裝展柜高柜，記得要給他們代碼，這樣在開(kāi)分店的時(shí)候直接按代碼來(lái)報(bào)價(jià)和制作，可以加快速度，像我們做的寶姿的標(biāo)準(zhǔn)柜，有時(shí)候設(shè)計(jì)畫(huà)錯(cuò)了尺寸，但是工人一看代碼就可以做成來(lái)，因?yàn)闃?biāo)準(zhǔn)服裝展柜做過(guò)一次后他們有原始的開(kāi)料尺寸，油漆調(diào)配比例等等，做錯(cuò)的幾率很低。

服裝展柜設(shè)計(jì)跟畫(huà)畫(huà)差不多，整個(gè)陳列要平衡，高低相接，大小陪襯的時(shí)候要注意一個(gè)過(guò)渡，元素可參考藝術(shù)性強(qiáng)的小擺設(shè)，墻面裝飾來(lái)過(guò)渡處理，靠墻高邊服裝展柜要做到嚴(yán)謹(jǐn)統(tǒng)一，不需要太大的變化，變化一多就感覺(jué)亂。

在照明方面可以考慮藝術(shù)性強(qiáng)的有個(gè)性的主燈和輔燈，要注意的是燈光要選擇幾種才有層次感，3000k，4000k，6500k運(yùn)用得當(dāng)，照在衣服上的效果是完全不一樣的，尤其是鏡子前面的燈光，直接會(huì)影響消費(fèi)者的主觀意識(shí)，拿個(gè)4000k的照到臉蛋和身材上可加分不少，人都喜歡靚麗的膚色，優(yōu)雅的著裝，在燈光輔助下完全是可以做到的，這樣是為什么買(mǎi)回來(lái)后沒(méi)有現(xiàn)場(chǎng)穿的好看的原因。

In today's society, fashion remains the ever-changing mainstream. To stay ahead in the trend, one must go and explore. Visit Taikoo Hui, K11, or even Hong Kong and Macau. For those with the means, visiting Europe and the US can broaden one's horizons, keeping up with the latest trends and constantly innovating to excel in the clothing showcase industry.

The premise of clothing showcase design is to avoid significant clashes with the color palette of the clothing itself. It should complement the overall theme, style, and color scheme of the clothing store, mutually enhancing the promotion of the clothing brand's effect, conveying the market positioning, and representing the corporate culture. Let the clothing showcase serve as a silent advertisement.

As the saying goes, "each has its own expertise." It's not advisable for customers to offer too many suggestions to clothing showcase designers. I recall a popular joke years ago about home renovation. After three days of designing, the client requested numerous changes, disregarding the designer's advice. The designer, frustrated, implemented all the changes, but the client was displeased, demanding a refund, claiming the design was chaotic and outdated. In truth, the original design was beautiful, artistic, and practical, but the client's meddling led to the disastrous result. Therefore, it's recommended not to challenge professional clothing showcase designers, as it might backfire.

Many clothing showcase clients tend to want overly complicated designs, incorporating every element on the market, but this is not advisable. Someone once combined all the features considered beautiful in a woman's face and body, yet the result was unsightly. Everything needs to have a primary and secondary focus to create a sense of hierarchy and showcase its essence.

Clothing showcase design follows the same principle. Complexity is unnecessary; it's sufficient to maximize the display's effectiveness to capture consumers' attention, facilitate transactions, and establish a brand image for the entire store.

The arrangement of clothing showcases requires consideration. Different designs and layouts should be tailored to specific spaces, explaining the existence of numerous non-standard clothing showcases. When designing standard clothing showcases like islands, cashiers' counters, and tall wall-mounted cabinets, it's crucial to assign codes for efficient pricing and production when expanding to new branches. For instance, in our work with a certain brand, even if the designer makes a mistake in the dimensions, the workers can still produce the showcase accurately based on the code, as they have the original cutting dimensions and paint mixing ratios. The chances of error are minimal.

Clothing showcase design is similar to painting. The overall display should be balanced, with highs and lows, large and small elements complementing each other while maintaining a smooth transition. Artistic accents and wall decorations can be used for this transition. Wall-mounted high-side clothing showcases should maintain a rigorous and unified look, avoiding excessive changes that might create a sense of disorder.

Regarding lighting, artistic and distinctive main and auxiliary lights can be considered. It's important to use different light temperatures (3000k, 4000k, 6500k) for a layered effect. The lighting in front of mirrors, particularly 4000k, can significantly enhance one's appearance, as people prefer a youthful complexion and elegant attire. This explains why clothes often look better in the store than at home.

我是展柜大小姐章婭妮，來(lái)自東莞鑫峰展柜廠，30年來(lái)我們廠只做類(lèi)似于卡地亞珠寶這樣的奢侈品展柜和道具。

100多個(gè)國(guó)內(nèi)外品牌授權(quán)我們廠制作展柜和道具，雖然我們貴一點(diǎn)，但是品質(zhì)堪比卡地亞。

既能做鐘表、珠寶、博物館等展柜，又能做陳列道具的工廠，這樣的工廠，在國(guó)內(nèi)沒(méi)有第二家。

我已經(jīng)用自己的姓名“章婭妮”注冊(cè)了展柜品牌，這代表了我此生不轉(zhuǎn)行。

做了不稱(chēng)心的展柜，應(yīng)該來(lái)鑫峰廠試試。

手機(jī)/微信：17688026138

聯(lián)系人：章婭妮

地址：中國(guó)廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號(hào)之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.