各位老板大家早上好！

我是剛剛從外面散步回來，比較有靈感，想拍一個(gè)視頻。

這正好呢算是昨天晚上發(fā)生了一個(gè)事情吧，他兜了一圈，全中國兜了一圈，找了這么多供應(yīng)商，結(jié)果最后還是找回到我們鑫峰展柜工廠。

這個(gè)客戶是這樣的情況，他是做手表維修的生意，有一個(gè)手表維修間需要裝修，他到我們工廠來看了廠，然后當(dāng)天下午看廠一個(gè)小時(shí)之后就給我們轉(zhuǎn)了全款的設(shè)計(jì)費(fèi)給我。這真不是我吹牛，來過我們工廠的客戶90%都會下訂單合作。

付了設(shè)計(jì)費(fèi)之后，我就讓設(shè)計(jì)師開始給他做方案，先確定平面圖布局，再去確認(rèn)效果圖。其中改了差不多7-8次，改的我也快沒有耐心了。

他店鋪面積是不大，面積比較小的1個(gè)店鋪，然后改的次數(shù)比較多，商場這樣那樣的，那我們也沒辦法，客戶也要聽商場的，商場要求我們肯定也要給他修改，不然商場審批過不了，這個(gè)店鋪也做不了。

效果圖、平面圖審核通過。

我就先把價(jià)格報(bào)給客戶了。

其實(shí)我覺得這個(gè)方法挺好的，有些客戶他是比較在意價(jià)格的，但找我們工廠的客戶，一直知道我們工廠價(jià)格高，品質(zhì)好。他們心里有個(gè)數(shù)，因?yàn)槲覀児S做展柜，尤其做手表展柜30多年了，針對國內(nèi)一些客戶。中等的客戶，因?yàn)槟惝吘共皇钦嬲錾莩奁返?，比較中等的客戶，我們的價(jià)格算是性價(jià)比很高的，必須對標(biāo)國內(nèi)一線品牌制作，但是價(jià)格只有人家的三分之二。

我們針對一些奢侈品的客戶，尤其是國外的是做奢侈品，珠寶、手表類的，價(jià)格確實(shí)非常高，因?yàn)樗麄兊囊髧?yán)苛，所以現(xiàn)在國外的客戶多了之后，國內(nèi)的那種比較中等的客戶雖然也在做，但其實(shí)做的不多了，我還是想繼續(xù)以高端的這種制造啊設(shè)計(jì)為主，然后我把價(jià)格報(bào)給了客戶，可能有點(diǎn)超出他預(yù)期，但是呢其實(shí)差價(jià)也就是幾千塊錢，五六千塊錢，他就覺得可能超他的預(yù)期。

那我就建議他，我說你自己再考慮考慮到底要不要我們做你不要我們做，你可以拿著圖紙找別人做也可以，因?yàn)樗卜凑步o我付了設(shè)計(jì)費(fèi)嘛，找別人做也無所謂，就是我們現(xiàn)在做訂單我是比較佛系，就是覺得能做就做不能做就不能做，因?yàn)檫@個(gè)這種訂單確實(shí)利潤是非常微薄的，就是可做可不做無所謂了。

客戶覺得你掙了他很多錢，其實(shí)啊就是真的是白菜價(jià)沒掙多少錢，我寧愿就是把心思放在一些外貿(mào)客戶上，因?yàn)樗麄円蟾呗?，對工廠的工藝提升有幫助。

估計(jì)找了很多家，然后其中我不知道他找了幾家，其中有一家呢跟我關(guān)系比較好，他就發(fā)給我，就問我，他說“章總他說廣東這里有個(gè)維修間你做不做？”

因?yàn)樗潜本┑脑O(shè)計(jì)公司，專門設(shè)計(jì)手表維修店鋪。老板跟我關(guān)系很好，然后他有時(shí)候設(shè)計(jì)好一些柜子，畢竟他沒有工廠，他就會找我們幫他做，我只要跟他談妥了，我就會給他做。

然后他就問我那個(gè)商場做不做，廣東那個(gè)商場的維修間做不做，我一想估計(jì)就是同一家，然后我就截了個(gè)圖發(fā)給我的客戶，他笑了，他說沒想到我找他他也找你們做，哈哈。

所以其實(shí)兜了一大圈，全國就是專業(yè)針對做手表的工廠不多，就兩三家，你找來找去就是兩三家，你再找就是中間商了。

做了不稱心的展柜，應(yīng)該來鑫峰廠試試。

Good morning, everyone!

I just got back from a walk and felt inspired to shoot a video about an interesting event that happened yesterday evening. A client searched all across China, looking at various suppliers, and ended up choosing us, XinFeng Display Cases Factory.

Here’s the story: The client runs a watch repair business and needed to renovate a watch repair booth. After visiting our factory, he paid the full design fee within an hour. It's not bragging when I say that 90% of clients who visit our factory end up placing an order.

After receiving the design fee, I instructed our designer to create a plan, starting with the floor layout and then moving on to the visual renderings. We went through about seven or eight revisions, which began to test my patience.

The shop space was small, and there were many changes required due to mall regulations. We had no choice but to comply with the mall's requirements, otherwise, the project wouldn't have been approved.

Once the floor plan and visual renderings were approved, I provided the client with a price estimate.

I find this approach beneficial, as some clients are very price-sensitive. However, those who choose our factory know that we offer high-quality products at a higher price point. Our factory has been making display cases, especially watch cases, for over 30 years. For mid-range clients (not true luxury brands), our prices are highly competitive while maintaining the quality of domestic first-tier brands, but at about two-thirds of their cost.

For luxury clients, particularly international ones dealing with jewelry and watches, our prices are indeed higher because of their stringent requirements. As we've taken on more international clients, we've reduced our focus on mid-range domestic projects. Nonetheless, I still prefer to concentrate on high-end manufacturing and design. When I gave the client the price, it might have exceeded his expectations by a few thousand yuan, but the difference wasn’t substantial.

I suggested that he consider his options carefully. He could either proceed with us or take the designs elsewhere. We're quite relaxed about orders these days. If it's not profitable, we’re fine with passing on the project, especially since the margins on this one were quite thin.

Clients often think we make a huge profit, but in reality, the margins are slim. I prefer to focus on foreign trade clients, as their high standards help improve our factory's craftsmanship.

The client must have approached multiple suppliers. One of them, who runs a Beijing-based design firm specializing in watch repair shops, asked me if I was interested in the project. He often collaborates with us when he needs cabinets produced, as he doesn’t have a factory himself.

He asked if we were interested in the repair booth in the Guangdong mall. I suspected it was the same client and sent him a screenshot. The client laughed, saying he didn’t expect both of us to end up recommending the same factory.

In the end, there are only a handful of specialized factories in China that focus on watch repair displays. When you narrow down the search, it often leads to the same few names, or intermediaries.

If you’ve had unsatisfactory experiences with display cases, consider giving XinFeng Factory a try.

我是展柜大小姐章婭妮，來自東莞鑫峰展柜廠，30年來我們廠只做類似于卡地亞珠寶這樣的奢侈品展柜和道具。

100多個(gè)國內(nèi)外品牌授權(quán)我們廠制作展柜和道具，雖然我們貴一點(diǎn)，但是品質(zhì)堪比卡地亞。

既能做鐘表、珠寶、博物館等展柜，又能做陳列道具的工廠，這樣的工廠，在國內(nèi)沒有第二家。

我已經(jīng)用自己的姓名“章婭妮”注冊了展柜品牌，這代表了我此生不轉(zhuǎn)行。

做了不稱心的展柜，應(yīng)該來鑫峰廠試試。

手機(jī)/微信：17688026138

聯(lián)系人：章婭妮

地址：中國廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.