因?yàn)榍皟赡昕谡值脑?，?年沒(méi)聯(lián)系了，他說(shuō)預(yù)備在荷蘭開(kāi)新公司銷售手表和珠寶，接下來(lái)希望我們多多合作。

客戶買不買你的產(chǎn)品，跟距離遠(yuǎn)近沒(méi)關(guān)系，跟價(jià)格高低也沒(méi)關(guān)系，跟你長(zhǎng)的美不美也沒(méi)關(guān)系。關(guān)鍵在于他相不相信你；他相信你，什么都不是事；他不相信你，什么都是事。

這年代最可貴的不是鉆石黃金，而是信任。

昨天下午我們工廠內(nèi)部還在討論做的展柜和陳列道具產(chǎn)品要針對(duì)哪個(gè)市場(chǎng)主要銷售，其實(shí)我覺(jué)得賣貨不分哪個(gè)區(qū)域，開(kāi)工廠的目的就是為了賣貨，那賣貨肯定是要賺錢的，做生意重資金投資的工廠還不盈利，這不道德啊！其次，我們對(duì)客戶也是篩選了一波，就像找對(duì)象一樣，剛開(kāi)始就把框架定好，而不要在錯(cuò)誤的開(kāi)始中耗盡一生，一邊埋冤客戶給不高價(jià)格，一邊又擔(dān)憂工廠沒(méi)生意。如果你定位在低價(jià)，低價(jià)產(chǎn)品做的人肯定多，就不要抱怨生意難做。

什么叫做客戶呢？

一是付得起款，二是對(duì)品質(zhì)有要求對(duì)美好生活有追求的。中國(guó)已是全球第二大經(jīng)濟(jì)體，必存在一個(gè)相對(duì)小眾的高收入群體，對(duì)生活質(zhì)量有較高的要求，愿意為高質(zhì)量產(chǎn)品買單。所以兩者不能顛倒，為什么呢？因?yàn)閷?duì)品質(zhì)有高要求的客戶太多，但是不愿意為之買單，這也不是我的客戶，你付得起款哪怕對(duì)品質(zhì)一無(wú)所知，一樣也會(huì)按照我們的出廠高標(biāo)準(zhǔn)去發(fā)貨。工廠做了30年了，我還從來(lái)沒(méi)見(jiàn)過(guò)哪個(gè)工廠可以用很便宜的材料做出很高端的產(chǎn)品，質(zhì)量差還要做高價(jià)格，這可能嗎？客戶想要高質(zhì)量的產(chǎn)品，就不會(huì)在價(jià)格上硬壓。

不過(guò)我們的展柜外貿(mào)確實(shí)相對(duì)比較好做，我們工廠能在國(guó)內(nèi)市場(chǎng)扎根了30年，我覺(jué)得我的父親真的好厲害，能面對(duì)這么“復(fù)雜”的市場(chǎng)，所以我們更沒(méi)有理由外貿(mào)市場(chǎng)會(huì)做不好的，一是首先定位在制造質(zhì)量高的產(chǎn)品，徹底杜絕低質(zhì)低價(jià)的思路，這樣做，避開(kāi)了白熱化的競(jìng)爭(zhēng)，銷售之路反而越走越順。制造質(zhì)量至少是達(dá)到了國(guó)內(nèi)一線的標(biāo)準(zhǔn)，2-3個(gè)產(chǎn)品對(duì)標(biāo)了全球一線品牌的制造質(zhì)量。質(zhì)量好了，因而價(jià)格肯定也是國(guó)內(nèi)的top1%。其次沒(méi)有做賒賬的訂單，無(wú)論客戶大小，上市公司照樣全款到賬才發(fā)貨，中小客戶更沒(méi)有理由賒賬，帳期2個(gè)字看不到，不玩數(shù)字游戲，年底到頭一堆數(shù)字，而且我們大部分的訂單的預(yù)付款要收到80%，發(fā)貨前結(jié)清了尾款，劣幣驅(qū)逐良幣的現(xiàn)象太多，所以我們把品質(zhì)做好，把展柜賣好，做人做事做展柜正心正念。

我們鑫峰廠已有30年，都是做類似于卡地亞品質(zhì)的展柜和道具，現(xiàn)在像我們這樣的工廠很少，30年都是做高標(biāo)準(zhǔn)的展柜，如果有同行做不好的展柜，歡迎你到我們工廠來(lái)試試。

This morning, I received a message from a watch client in Lebanon.

Due to the mask situation over the past two years, we hadn't communicated for two years. He mentioned that he plans to set up a new company in the Netherlands to sell watches and jewelry and hopes for more collaboration moving forward.

Whether a customer buys your product is not determined by distance, price, or appearance. The key lies in whether they trust you. If they trust you, nothing is an issue; if they don't, everything becomes a problem.

In this day and age, what is most precious is not diamonds or gold, but trust.

Yesterday afternoon, we were discussing internally at the factory which markets our display cases and fixture products should primarily target for sales. In my opinion, selling products is not limited by regions. The purpose of running a factory is to sell products, and selling products means making a profit. It is unethical for a capital-intensive business like ours not to turn a profit. Furthermore, we have screened our customers, much like finding a partner; setting clear expectations from the beginning is essential rather than wasting time with the wrong ones. On one hand, we complain about customers not willing to pay high prices, while on the other, we worry about the lack of business. If you position yourself in the low-price segment, expect plenty of competition, so don’t complain about the difficulty of doing business.

What defines a customer?

Firstly, someone who can afford to pay; secondly, someone who demands quality and aspires for a better life. China is already the world's second-largest economy, and there exists a relatively niche group of high-income individuals who have high standards for their quality of life and are willing to pay for high-quality products. Thus, the order cannot be reversed. Why? Because there are many customers who demand high quality but are unwilling to pay for it, and such customers are not suitable for us. If you can afford to pay, even if you have no knowledge of quality, we will still adhere to our high standards when shipping our products. After 30 years of operation, I have never seen a factory capable of producing high-end products with cheap materials. If a customer desires high-quality products, they will not haggle excessively over price.

Our export business for display cases is indeed relatively easier. Our factory has managed to establish itself in the domestic market for 30 years, and I truly admire my father for navigating such a “complex” market. Therefore, there is no reason why we shouldn't succeed in the export market. First, we position ourselves to manufacture high-quality products, completely eliminating the idea of low-quality and low-priced goods. This approach avoids fierce competition and makes the sales path smoother. Our manufacturing quality meets the standards of domestic first-tier brands, and some products match the global first-tier brand quality. High quality means high prices, placing us among the top 1% domestically. Additionally, we do not accept orders on credit, regardless of the customer's size or status as a listed company; full payment is required before shipment, and there is no room for negotiation with smaller clients. We insist on at least an 80% deposit before starting production, with the balance due before shipment. To prevent the phenomenon of “bad money driving out good,” we focus on quality and excellence in our display cases.

Xinfeng Factory has been operating for 30 years, producing display cases and props of Cartier-like quality. Today, there are very few factories like ours that have maintained such high standards for 30 years. If there are any competitors who produce subpar display cases, we welcome them to visit our factory to see the difference.

我是展柜大小姐章婭妮，來(lái)自東莞鑫峰展柜廠，30年來(lái)我們廠只做類似于卡地亞珠寶這樣的奢侈品展柜和道具。

100多個(gè)國(guó)內(nèi)外品牌授權(quán)我們廠制作展柜和道具，雖然我們貴一點(diǎn)，但是品質(zhì)堪比卡地亞。

既能做鐘表、珠寶、博物館等展柜，又能做陳列道具的工廠，這樣的工廠，在國(guó)內(nèi)沒(méi)有第二家。

我已經(jīng)用自己的姓名“章婭妮”注冊(cè)了展柜品牌，這代表了我此生不轉(zhuǎn)行。

做了不稱心的展柜，應(yīng)該來(lái)鑫峰廠試試。

手機(jī)/微信：17688026138

聯(lián)系人：章婭妮

地址：中國(guó)廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號(hào)之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.