今天能來到現(xiàn)場的同學個個都有2把刷子。都是我學習的榜樣。

Today, the students who can come to the scene all have 2 brush. They are all examples for me to follow.

因為戴口罩的時間好久，我們有2年半的時間都沒有聚在一起了，廣東真的是一個很神奇的地方，兩年時間，大家伙的生意有一個大的飛躍，可能前兩年還是幾千萬的營業(yè)額，這兩年就夠一個小目標了。

Because it's been a long time since we wore masks, we haven't been together for two and a half years. Guangdong is really a magical place. In two years, the business of ours has made a big leap. maybe tens of millions in turnover before, but now that's a small target(one hundred million).

線下交流，我們每一位同學都發(fā)言，講講我們各自在互聯(lián)網(wǎng)上拿訂單的方法，我也分享了我的，我是屬實聽話照做的那種，反正人家拍視頻寫文章，那我也拍視頻寫文章，依葫蘆畫瓢的類型。

In offline communication, each of our classmates spoke about how we each take orders on the Internet, and I also shared my own. I did as I was told. In any case, people took videos and wrote articles, then I also shoot video,writing articles, according to the type of gourd ladle.

學習到的內(nèi)容，第一點是譚總的外貿(mào)推廣，不管我的英語好不好，先做起來才是最重要的，如果剛開始不想花錢，可以先試用一些他們免費的方法，在社交媒體上推廣。把我寫的100篇文章和1000多個視頻，發(fā)到國外的網(wǎng)站上，這個是我目前最簡單最不花錢的方法，還有發(fā)20個b2b網(wǎng)站的信息。

The first thing I learned was boss Tan's foreign trade promotion. No matter how good my English is, it is most important to do it first. If you don't want to spend money in the beginning, you can try some of their free methods first to promote something on social media. I wrote 100 articles and spotted more than 1000 videos, and sent to foreign websites and 20 B2B website information, which was my most simple and cost-free way.

第二點是是說話的技巧，比如是介紹自己的時候，可以錯位介紹，我常常覺得自己不太會說話，但是通過多多交流，還是學習到很多“語言的藝術”，在做展柜銷售的交流中，會說話可能會為我們加分不少。

The second is speaking skills, such as when introducing yourself, you can misplace the introduction. I often felt that I can not speak, but through more communication, I learned a lot of“Language art”. In doing the exchange of display case sales, talking may be a big advantages.

第三點，要牢牢記住，不是我們自己有多牛，而是跟我們合作的客戶有多牛。跟新客戶介紹的時候，就忘了這點，想不起客戶背書，講了一通，客戶也沒理解，也沒覺得你有多好，不就是干個小破工廠嗎。

Third, keep in mind that it's not how great we are, but how great our clients are. When introducing to new customers, I forgot about this. I couldn't remember the endorsement from the customers, so I made a speech. The customers didn't understand, nor did they think you were very good. It was just a small factory, wasn't it?

第四點是直播很重要，直播是我做的最少的一個方面，每天忙完都累成狗了，完全不想做直播，當然了，也是因為我直播間人少，就不起勁了，一個人冷場。視頻的時候講什么內(nèi)容呢？我們是不賣貨，也不推銷，也不需要讓粉絲送禮物什么點個小關小注的，我們在直播間推廣展柜工廠，為有展柜需求的客戶提供幫助，當然這樣的工業(yè)品客戶需求肯定沒有消費品多的，因此不用太多流量，一天一場直播45分鐘足矣。重要的是每天打卡。

The fourth point was that live streaming was very important. Live streaming was one of the least I could do. I was exhausted after working every day, so I didn't want to do live streaming at all. Of course, it was also because I didn't have many people in the live stream room, so I didn't get excited and didn't want to do it all by myself. What's the video about? We don't sell and don't ask our fans to give us gifts or pay any attention. We promote our display factories in the live broadcast booth, and we offer our help to customers who have a need for displays. Of course, such industrial products customer demand certainly not as much as consumer goods, so not too much traffic, a live broadcast of 45 minutes a day is enough. It is important to clock in every day.

第五點是，說什么？直播尷尬可以講什么，45分鐘的講課內(nèi)容，

Number Five is about what to say. What can you talk with embarrassment in the 45 minutes of lectures?

1）原料半成品Raw materials and semi-finished products

2）工藝與配方Technology and formula

3）技術與專利Technology and patents

4）設備與成套Equipment and complete sets

5）全工序品控Product control in whole process

6）售前與售后Pre-sale and post-sale

只要朝這幾個方向深挖，豐滿內(nèi)容，做直播不成問題。

As long as the direction of these deep excavation and full content, do live steam is not a problem.

第六點，是寫作的時候，運用到營銷里面的說話是調(diào)動情緒，我們寫的文章太平，敘述一件事死板，可以靈活一些，寫完之后來一個小情緒的調(diào)動。

The sixth point is that when writing, the use of marketing inside the speech is to mobilize emotions. We write the article peacefully, narrate a thing rigidly. We can be flexible, mobilizing emotion after writing.

做了不稱心的展柜，歡迎來鑫峰廠試試。

If you are not satisfied with the display case, welcome to try Xinfeng Factory.