銷售展柜的本質(zhì)是信任，沒有目標(biāo)客戶的信任，他就沒有心理感知上的理由去購買。第一次購買，完全取決于心理感知。第二次購買，完全取決于第一次購買后的體驗(yàn)感受。

The essence of sales display is trus. Without the trust of the customer, he will have no reason to buy. The first purchase is all about perception. The second purchase, completely depends on the experience of the first purchase.

第一次用過的展柜好，品質(zhì)好廠家靠譜，才會(huì)介紹朋友第二次來買你的展柜。

The first used display case is good, with good quality and reliable manufacturers. Then you will introduce a friend to buy your second display case.

關(guān)鍵是如何取得客戶的信任？

The key is how to gain the trust of customers.

信任，太難得，太可貴，它是無價(jià)的。

Trust, too rare, too valuable, it is priceless.

要感謝2023年82位信任章婭妮的客戶，選擇了我們鑫峰展柜廠來合作制作珠寶店鋪展柜，并且已經(jīng)連續(xù)15年沒有收到一起質(zhì)量投訴事件。

Thanks to the 82 customers in 2023 who trusted Zhang Yani. They chose our Xinfeng Display Factory to cooperate in making jewelry store display cases, and we have not received a single quality complaint for 15 years.

昨天下午也是廣東的老客戶，他們在當(dāng)?shù)囟际鞘来鷱氖轮閷汈浯湫袠I(yè)30余年，行家來的。我們工廠雖然沒有銷售珠寶，但是制作珠寶展柜也有30多年了，廠里有許許多多同事真是把青春都奉獻(xiàn)給了展柜，這一點(diǎn)我們雙方倒是有相似之處，無論哪一行，能持續(xù)30年不倒閉盈利都有自己的竅門所在。

Yesterday Afternoon is also Guangdong's old customers, who are in the local jewelry and jade industry for more than 30 years, experts. Although our factory does not sell jewelry, we have been making jewelry display cases for more than 30 years. There are many colleagues in the factory who have really devoted their youth to the display cases. We do have some similarities in this, in any industry, there is a knack for gaining profit for 30 years.

陳先生他自己已開了3家店面，第三家店鋪是我們工廠給他設(shè)計(jì)制作的展柜，在去年的七夕開業(yè)，他們店的業(yè)績是一直相當(dāng)不錯(cuò)，這不，這次他的朋友預(yù)備裝修第四家店面，特地到陳先生的門店取取經(jīng)。

Mr. Chen himself has opened three storefronts. The display cases in the third shop were designed and made by our factory. It opened last year on the Chinese Valentine's Day. The performance of their shop has been quite good. This time his friend prepares to decorate the fourth storefront, specially going to Mr. Chen's shop to get experience.

當(dāng)天就聯(lián)系到我，第二天，也就是昨天下午，我們就約了下午3點(diǎn)到工廠碰面，這效率杠杠的。

So I was contacted the same day, and the next day, that is, yesterday afternoon, we arranged to meet at the factory at 3 pm, which is highly efficient.

工廠里在1周前已徹底放假，只留下門衛(wèi)和我，我們3人留廠。這也可所謂是

Factory in a week ago has been a complete holiday, leaving only the doorman and I, we three people left the factory. This can also be said to be

“我是農(nóng)村出來的，我不怕苦，同行都已經(jīng)回家過年了，就不要去麻煩他們了”

“I'm from the countryside. I'm not afraid of hardship. All my colleagues have gone home for the New Year, so don't bother them.”

我們一起在辦公室聊了半小時(shí)，了解到他們的需求，新門店在市中心區(qū)域，已找了設(shè)計(jì)師在設(shè)計(jì)，門店昨天就已經(jīng)在拆除清場。之所以想找到我們，主要就是設(shè)計(jì)柜臺(tái)和制作柜臺(tái)。

We talked for half an hour in the office and learned about their needs. The new store is in the downtown area. They've got designers working on it. The store was being demolished yesterday. Why to find us, is mainly the design of counters and production counters.

我問她：那之前的廠家做的有什么問題嗎？

I asked her, "what was wrong with what the previous manufacturer had done?"

她告訴我說：“問題也沒有大問題，就是看了陳先生門店的細(xì)節(jié)好像制作的更好”

"It's not a big problem," she told me. "It's just that the details of Mr. Chen's store seems better."

她還問我：“展柜用的木材，油漆，玻璃，包括燈光是什么樣的”

She also asked me, "What kind of wood, paint, glass, and lighting are used for the display cases?"

這些顧慮我完全明白，我們秉持著正心正念做人做展柜，逐步對標(biāo)國際大品牌展柜的制作標(biāo)準(zhǔn)，所用五金件默認(rèn)國際一線品牌，除非客戶要求，最低標(biāo)準(zhǔn)也要用國內(nèi)一線質(zhì)量。

I fully understand these concerns. We have been making the display case with a straight heart and mind. We have gradually adopted the standard of making the display case for major international brands. The hardware we use is the default international first-line brand, unless the customer requests it, minimum standards also need to use domestic first-line quality.

隨后我?guī)麄內(nèi)チ藰影迨液蛙囬g看了我們制作的珠寶展柜、珠寶道具。

Then I took them to the model room and workshop to see the jewelry display cabinets and the jewelry props we made.

其實(shí)展柜先不看價(jià)格，它的外觀和手感一看一摸就出來了，到底是不是好產(chǎn)品，好像蘋果15手機(jī)拿在手上，隨意滑動(dòng)一下，就知道它不差勁的。這是很直觀的感受，客戶一直說，你們這油漆做的細(xì)膩，五金也非常絲滑，再拉一下開門也比我們之前的確實(shí)做的好。

In fact, except the price, it looks and feel a touch out, in the end is a good product, like the Apple 15 phone in the hand, with a random slide, you know it is not bad. This is a very intuitive feeling. Customers have been saying, you do this paint fine, metal is also very silky, and then pull the door is better than we did before.

其實(shí)能收到客戶這些評(píng)價(jià)，內(nèi)心還是雀躍的，所有的努力方向都是正確的。

In fact, receiving these comments from customers, I'm so happy that all the direction of our efforts are right.

做了不稱心的展柜，歡迎來鑫峰廠試試。

If you are not satisfied with the display case, welcome to try Xinfeng Factory.