一大早看到36氪的文章推送是關(guān)于美特斯邦威服飾的新聞

I saw 36 Kryptonite early in the morning, and it was about Meters/Bonwe clothes

這個(gè)服裝是我們從小穿到大的品牌，當(dāng)時(shí)外墻上都是周杰倫代言的廣告，滿大街學(xué)生都穿美特斯邦威的衣服，看到他們的新聞還是倍感親切啊。

We grew up wearing this clothing brand, when the outer wall is Jay Chou endorsement ads and all the street students wear Meters/Bonwe clothes. Seeing their news is still very kind AH.

美特斯邦威創(chuàng)始人是我們老鄉(xiāng)，甚至老家還是我隔壁村的，沾一點(diǎn)點(diǎn)邊。

The founder of The Meters/Bonwe is from my hometown, even from the village next door.

他的女兒企二代胡佳佳接手公司7年虧損32個(gè)億，我的天吶，我們工廠要是在我手上虧損32萬(wàn)，天都要塌了，頭都要裂開(kāi)。

His daughter, the second generation of Hu Jiajia took over the company lost 3.2 billion yuan in seven years. Oh My God, if our factory lost 320 thousand Yuan on my hands, my sky would collapse and my head would crack open.

所以一點(diǎn)都虧不了，再虧一點(diǎn)就要關(guān)門大吉，大家就看不到我了。

So I can't lose any money. If I lose any more, I'll be out of business, and people won't be able to see me.

之前還有許多來(lái)廠里的新客戶問(wèn)，怎么你們現(xiàn)在定金要收80%甚至還要收全款？

Before there are many new customers to the factory asked, why you now deposit to charge 80% or even to collect the whole money?

是的，確實(shí)跟別人不太一樣，可今天我也想說(shuō)，正是因?yàn)槭杖?，在這幾年還能平穩(wěn)度過(guò)，還能繼續(xù)為大家服務(wù)。

Yes, it is different from others, but today I would also like to say that it is precisely because of the full payment, after these years we can continue to serve you.

也正是因?yàn)橛绣X之后才能真正正心正念做好展柜，一旦口袋缺錢要墊資經(jīng)營(yíng)的時(shí)候，那作為管理者就會(huì)失眠就會(huì)焦慮就會(huì)心神不寧，在遇到?jīng)Q策的時(shí)候會(huì)做出錯(cuò)誤的選擇，就會(huì)出現(xiàn)展柜粗制濫造、以次充好的現(xiàn)象。

It is precisely because with money we can really focus on doing a good display case. Once the pocket money to fund the operation of the time, as a manager will lose sleep, anxiety will be Hung Up, in the face of decision-making will make the wrong choice, there will be a display of shoddy manufacturing, shoddy good phenomenon.

緊接著就會(huì)出現(xiàn)產(chǎn)品做不好，導(dǎo)致客戶不滿意，口碑越做越差。

Then there will be products with a bad job, leading to customer dissatisfaction, and the reputation worse and worse.

現(xiàn)在的客戶和終端消費(fèi)者，都是見(jiàn)過(guò)好東西的，哪個(gè)好哪個(gè)差，一對(duì)比就知道，人家剛開(kāi)始對(duì)你的印象，就是這個(gè)廠做的展柜不上不下、水平不咋地，下次可能就不會(huì)再合作。

Today's customers and end-consumers have seen good things, which is good and which is bad. By comparison, you can tell that people's initial impression of you is that the display cases made by this factory are neither up nor down, and the level is just so so, then the next time may not be co-operative.

我最痛恨的就是這種中間段潛水選手，做的好也算不上，很差也沒(méi)有，可是我們之前是長(zhǎng)期處于這種狀態(tài)，維持了很多年。

What I hate most about intermediate divers is that they don't do very well or very badly. But we've been doing this for a long time, for many years.

可是現(xiàn)在既然要做展柜，就要針對(duì)不差錢有品位的客戶去研究，他們的消費(fèi)水平，他們的審美高度，他們的生活水準(zhǔn)，他們的使用習(xí)慣，再一貫用窮人的思維去思考就不對(duì)了，“價(jià)格便宜，品質(zhì)差不多就行了”要徹底撕掉這個(gè)標(biāo)簽。

But now, since we want to make the display case, we have to study the consumption level, the aesthetic level, the standard of living, and the usage habits of the customers who do not lack money and taste. It's not right to think like a poor person all the time. “It's cheap, it's almost good enough” should be tore off.

日后我想讓客戶看到，“這家廠做的展柜確實(shí)很不錯(cuò)，就是價(jià)格貴了一點(diǎn)”“除了貴一點(diǎn)是缺點(diǎn)，其他都是優(yōu)點(diǎn)”要貼上這種標(biāo)簽。

In the future I want to let customers see, “This factory does a very good display case, that is, the price is a bit expensive”“In addition to expensive, the other are all advantages” to attach this kind of label.

現(xiàn)在像我們這樣的工廠很少的。30年都是做高標(biāo)準(zhǔn)的展柜，而且工廠有專業(yè)的全職設(shè)計(jì)師10個(gè)，既做鐘表、珠寶等展柜，又做陳列道具的工廠，國(guó)內(nèi)也許沒(méi)有第二家。

There are few factories like ours now. For 30 years, it had been making high-standard display cases, and there were 10 full-time professional designers in our factory. The factory not only made display cases for clocks and jewelry, but also made display cases for props. There might not be another factory in China.

所以要逐步對(duì)標(biāo)奢侈品展柜、陳列道具的品質(zhì)與設(shè)計(jì)感，夯實(shí)百?gòu)?qiáng)品牌的供應(yīng)商地位。讓客戶有奢侈品的展示效果和高性價(jià)比，成為展柜、陳列道具的一線網(wǎng)絡(luò)品牌。

Therefore, we should gradually mark the quality of luxury display cabinets, display props and a sense of design, consolidate the status of the top 100 brand suppliers. Let the customer display like luxury goods and have high performance-to-price ratio. We will become the first line of display cabinets, display props network brand.

做了不稱心的展柜，歡迎來(lái)鑫峰廠試試。

If you are not satisfied with the display case, welcome to try Xinfeng Factory.