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【204章婭妮說展柜】在你們工廠做展柜跟我在當(dāng)?shù)卣規(guī)讉€木工做有啥區(qū)別?

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星期六四川的老板發(fā)來消息問:


“我問個行外話,你們的展柜跟我在當(dāng)?shù)卣規(guī)讉€木工做一些柜臺,他有啥區(qū)別?”


這是一個好問題,這倒是提醒了我,不能總是站在自己的角度去思考問題,理應(yīng)站在客戶的角度去??蛻艉芏嗍堑谝淮沃谱?,對展柜一無所知,第一次開店的概率很大。而我們天天接觸展柜,覺得每個方面都簡單不需要解釋什么細(xì)節(jié)。


A boss from Sichuan on Saturday asked,


“I ask as a layman, what's the difference between your display case and the one I got from a local carpenter?”


This is a good question, which reminds me that we can not always stand in our own perspective to think about the problem. We should stand in the perspective of customers. Many customers are the first time to product, do not know any of the showcases. It is their first store. By the way, we contact the display case every day, feeling that every aspect is simple and do not need to explain the details.


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四川的老總是做手表維修生意,以及想做中端品牌的銷售,要開店做生意,必然要用到展柜,所以他在網(wǎng)上搜索就找到我了,還正好是專業(yè)做鐘表展柜的工廠。


我明白客戶他想知道的是,幾千公里從外地做展柜這么遠(yuǎn),它值不值得,區(qū)別是在什么地方,現(xiàn)在賣貨客人一定是要貨比三家的、甚至是四家五家。

首先南北方包括內(nèi)地和沿海地區(qū)的工廠差異就很大,工人的制作效率,原材料的供應(yīng),以及對產(chǎn)品研發(fā)的程度。

舉一個最簡單常見的例子,廣東的服務(wù)文化從飲食上就體現(xiàn)出來,無論我們是工薪階層還是大老板,你是去高檔酒樓吃飯還是路邊大排檔,店家都會遞上開水把你的碗洗的干干凈凈,我剛到廣東還不適應(yīng),吃個10塊錢的炒粉都有這么高級的待遇,因此他們的飲食文化也影響到我們廣東制造業(yè)的服務(wù)文化,這是刻在大腦里的,我們對食客都尚且如此,更何況對待自己的準(zhǔn)客戶呢?

所以找供應(yīng)商最好是在廣東省內(nèi)珠三角一塊,曾經(jīng)和黑龍江那邊的廠子有合作過,當(dāng)時也是為了給客人節(jié)約運費,看看同行的制作水平,結(jié)果呢,大部分材料從廣東運輸過去,材料就耽誤了一周,合作前簽合同都說的天花亂墜的,一簽合同后,完全拋棄了契約精神,忘記了之前答應(yīng)的事情。

這還只是從工藝和原材料上的差異,還有技術(shù)和設(shè)備包括人工上的差別。我們廠積累了30年的經(jīng)驗,而且近30年來,迪士尼漫威、卡西歐、飛亞達(dá)等近百品牌,授權(quán)我們廠制作。

有幾十家二小客戶的企二代走過彎路,最終還是回到鑫峰定制展柜。一個行業(yè)得以存在幾十年,一定有他們自己的秘訣和竅門,這不是新入行的工廠可以比的。

許多工藝在外地沒有,能做且做的好的就是在東莞和深圳,技術(shù)上攻克難題的人才也都聚集在這兒,我們自己做就非常明白,就舉一個最簡單的熱彎玻璃,在東莞光我們周邊就幾十家,我不是說他們每一家品質(zhì)都很高,但是至少在需要的時候,可以及時提供,哪怕返工回爐重造也是便捷,一有偏差可以及時到工廠里現(xiàn)場解決問題。在外地可能就在省會城市才有這個工藝。

做了不稱心的展柜,歡迎來鑫峰廠試試。

The boss in Sichuan is in the watch repair business, and wants to be a middle-end brand sales. To open a shop to do business, it is necessary to use the display case, so he searched on the internet and found me, a professional clock display case factory.


I understand that what he wants to know is, if thousands of kilometers from the field to do the display case so far is worth it. What is the difference. Nowcustomers must be to shop around, or even four or five.


First of all, the north and south, including the inland and coastal factories are very different, the production efficiency of workers, the supply of raw materials, and the degree of product research and development.


To give the simplest and most common example, Guangdong's service culture is reflected in food. Whether we are working-class people or big bosses, whether you go to a high-end restaurant or a street food stall, the shop owner will hand over the boiling water to wash your dishes clean. I was not used to it when I just arrived in Guangdong taht eating a 10-yuan stir-fried noodles have such high-class treatment. Therefore, their food culture has also affected our Guangdong Manufacturing Service culture, which is engraved in the brain. We are so for diners, let alone treat our prospective customers?


Therefore, the best place to look for suppliers is in the Pearl River Delta region of Guangdong province. I used to work with factories in Heilongjiang. At that time, I also wanted to save freight for my customers and see the production level of my peers. As a result, uh, most of the materials shipped from Guangdong so the material delayed a week. Before the cooperation signed the contract all said wonderfully, then they completely abandoned the spirit of the contract, forget the things promised before.


This is only from the process and raw materials. There are differences in technology and equipment, including artificial differences. Our factory has accumulated 30 years of experience, and nearly 30 years, Disney Marvel, Casio, Feyada and other nearly 100 brands, authorized our factory production.


There are dozens of small customers of the enterprise second generation to go through a detour, and eventually return to Xinfeng for display cases. An industry that has been around for decades must have its own secrets that no new factory can match.


Many processes are not available in other places. What can be done and also done well is that in Dongguan and Shenzhen. Talents who can solve technical problems are also gathered here. We know very well as we do it ourselves. Take for example the simplest heat-bent glass, there are dozens of them in Dongguan around us alone. I'm not saying that every one of them is of high quality, but at least they can provide it in time when needed. What's more, it is convenient to rework and remake, any deviation can be timely to the factory site to solve the problem. In other field there may be only in the provincial capital with this technology.


If you are not satisfied with the display case, welcome to try Xinfeng Factory.


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