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【206章婭妮說(shuō)展柜】一分錢(qián)一分貨,正心正念做好展柜生意

會(huì)遇見(jiàn)很多客戶,找熟人制作了展柜,得到了一批不盡人意,甚至可以說(shuō)是做毀了的展柜。無(wú)奈之下,只能自己吃啞巴虧,要不就用上這批不喜歡的展柜,要不就自己虧錢(qián),再去尋覓展柜廠,另做一批展柜。

I will meet a lot of customers, looking for acquaintances to make the display case, got a batch of unsatisfactory, even can be said like destroyed display case. In desperation, he had no choice but to suffer in silence. He could either use the display cabinets that he did not like, or lose money and then look for a display factory and make another batch of display cabinets.


在國(guó)內(nèi)甚至全球,要想做高端展柜和展示制品的,還得看珠三角這一塊,大部分產(chǎn)業(yè)高端制品供應(yīng)商都在這里,我相信一分價(jià)錢(qián)一分貨,單看價(jià)格肯定會(huì)高很多,但是1分價(jià)錢(qián)3分性能,還貴嗎?

In China awnd even around the world, if you want to make high-end display cases and display products, you have to look at the Pearl River delta area. Most of the high-end suppliers of industrial products are here. I believe that you get what you pay for. Seeing the price alone will certainly be much higher, but the price of 1 cent is 3 cents performance, also expensive?


有些網(wǎng)友不找我們買(mǎi)展柜,不是因?yàn)檎构癫缓?,是因?yàn)樽约嚎诖镱A(yù)算有限,就好比我們?nèi)ベI(mǎi)一張辦公桌一樣,天然大理石的臺(tái)面,一萬(wàn)塊一張,可是我的預(yù)算只能買(mǎi)3千的,所以沒(méi)辦法,買(mǎi)了張巖板做的,那是我自己太窮,不是大理石臺(tái)面的辦公桌不好。

Some netizens don't ask us for display cases, not because they are bad, but because they have a limited budget in their pockets. Just like when we buy a desk, a natural marble table needs 10,000 yuan a piece, but we can only buy 3,000. So no way, we bought a slate. That is my own poor, not marble desk is not good.


客戶也是一樣,既然我們是針對(duì)高端奢侈品用戶做展柜生意,這樣的客戶第一是付得起款,第二是對(duì)品質(zhì)有極高要求,他們花錢(qián)想找好的廠家,但是往往這樣頂尖的廠家是不多的,2%&80%定律就是這樣,好的工廠就是2%,但是同質(zhì)化的廠家占據(jù)了絕不多數(shù)的80%。

The same is true for customers. We are dealing with high-end luxury users in the display case business. Such customers first can afford to pay, and second, they have very high requirements for quality. They want to find good manufacturers, but often such a top manufacturer is not many. 2% & 80% law is the case. The good factory is 2% , but the homogeneous manufacturers accounted for the vast majority of the 80% .


所以我們對(duì)自身工廠制作出來(lái)的展柜品質(zhì)也是極高要求,做不好就反復(fù)重復(fù)做,無(wú)論如何都要做到最好,后來(lái)師傅都慢慢適應(yīng)了這樣操作,做出來(lái)的展柜自然而然就好了,當(dāng)然也交了許多“學(xué)費(fèi)”咯。

Therefore, the quality of the display case made by our own factory is also extremely high. If we can not do it well, we will do it repeatedly. We must do our best no matter what. Later, the master has gradually adapted to this operation, making out better display case naturally. Of course, they also paid a lot of“Tuition” ha.



我告訴自己,越是壓力大的時(shí)候,越要學(xué)會(huì)沉住氣,熬得住就出眾,熬不住就出局,成功靠的不是豪言壯語(yǔ),而是腳踏實(shí)地的持續(xù)不斷的努力。

I told myself that the more stressed I was, the more I had to learn to be patient. If I could stand it, I would excel. If I couldn't stand it, I would be out of the running. Success depended not on rhetoric, but on the constant efforts of the Down to Earth.


也很慶幸戴口罩這3年聽(tīng)取了我老師的建議,不做賒賬生意,不做比價(jià)生意,不做窮人生意。

I was also very glad to listen to my teacher's advice in the three years of wearing masks. Do not do credit business. Do not do price comparison business. Do not do poor business.


他告訴我,什么叫客戶呢?

He told me what a client is?


一是付得起款,二是對(duì)品質(zhì)有極高的要求。二者順序不可顛倒,現(xiàn)在太多的人想用白菜價(jià)買(mǎi)到好貨,這是不可能的,低價(jià)就是低價(jià),不存在低價(jià)的性價(jià)比,只有在高價(jià)的情況下,才有性價(jià)比這個(gè)概念。對(duì)品質(zhì)要求高,付不起款的也不行,這種客戶毅然放棄。

One is to be able to pay, and the other is to have very high quality requirements. The order of the two could not be reversed. Too many people wanted to use the price of cabbages to buy good goods. That was impossible. A low price was just a low price. There was no such thing as a low price performance-to-price ratio. Only when the price was high did the concept of a performance-to-price ratio emerge. Having high quality requirements, but can not afford to pay the money is not good customer who we give up resolutely.


工廠長(zhǎng)久的經(jīng)營(yíng)下去才是硬道理,把制造質(zhì)量提高到對(duì)標(biāo)全球一線品牌,最次也是國(guó)內(nèi)一線品牌,一件事情,堅(jiān)持做了3天,是心血來(lái)潮,堅(jiān)持了3個(gè)月,是剛剛商場(chǎng),堅(jiān)持了3年,才算得上是事業(yè),那我們鑫峰展柜廠從事珠寶和鐘表的展柜制作和道具制作已有30多年,踩的坑和積累的經(jīng)營(yíng)在業(yè)內(nèi)也可數(shù)得上前三。

The factory's long-term operation is the hard truth. To improve the quality of manufacturing to the standard global first-line brands, at least to the most domestic first-line brands is what we pursue.   Keep doing one thing for three days is on a whim. But to three months, it's just a mall. It's only a career after three years of persistence. Our Xinfeng Display Factory has been engaged in jewelry and clock display case making and prop making for more than 30 years. The number of potholes and accumulated businesses in the industry can also be counted in the top three


接下去30年,我們也會(huì)正心正念做好展柜和陳列道具,夯實(shí)百?gòu)?qiáng)品牌供應(yīng)商的地位。

For the next 30 years, we will also focus on doing a good job of display cabinets and display props, consolidating the status of the top 100 brand suppliers.


做了不稱心的展柜,歡迎來(lái)鑫峰廠試試。

If you are not satisfied with the display case, welcome to try Xinfeng Factory.


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