俗話說(shuō)“佛要金裝，人要衣裝”，這句話在商場(chǎng)上同樣適用。商品只要采用深得人心的包裝，就可以提高其身價(jià)，促進(jìn)其銷售。

As the saying goes, “Buddha to gold, people to clothing”, this sentence also applies in the market. As long as the use of popular packaging on goods, you can improve their value, to promote their sales.

四川出口的大理石健身球，美觀光滑，用硬紙盒包裝，每副只賣3.5美元，改進(jìn)成慣用的高級(jí)工藝緞面裝飾的硬盒包裝，每副提高到6美元。

The marble fitness balls exported from Sichuan, beautifully polished and packaged in cardboard boxes, sell for $3.50 each. But when they have been modified to the usual high-tech satin-trimmed boxes, they sell for $6 each.

天津出口的人工吹制高腳酒杯，經(jīng)新西蘭百貨公司重新按當(dāng)?shù)厝说牧?xí)慣精心包裝后，售價(jià)比原普通包裝高出一倍多。

The hand-blown goblets exported from Tianjin were carefully repackaged according to local customs by department stores in New Zealand and sold for more than double the original price.

河南的蒜苗曾以每斤0.3元出口日本，日商改為100克小袋的精致的符合日本人心理的包裝后，每公斤出售價(jià)高達(dá)10元。

Henan garlic seedlings were exported to Japan at 0.3 yuan per kilogram. Japanese traders changed to 100 grams of small bags of exquisite Japanese psychological packaging, each kilogram sold for up to 10 yuan.

成功的包裝和成功的商標(biāo)一樣，都是在用無(wú)聲的形式向消費(fèi)者講故事。它可以以漂亮的外表令人賞心悅目，起到“先入為主”的作用，而且能夠形象直觀地反映出商品的外形和種類，并間接反映商品的潛在效果。

Successful packaging and successful logo, are in the form of silent to tell the story to consumers. It can be a beautiful appearance to be pleasing to the eye, play a“Preconceived” role, and can be a visual reflection of the shape and types of goods, and indirectly reflect the potential effect of goods.

消費(fèi)者購(gòu)買商品，是為其使用價(jià)值，而不是為其包裝，但為什么在購(gòu)買決策時(shí)會(huì)出現(xiàn)這種情況呢？

Consumers buy goods for their use value, not for their packaging, but why does this happen when it comes to purchasing decisions?

其實(shí)客戶購(gòu)買商品，頗有點(diǎn)像相親——首先給人的第一印象，是對(duì)方的外貌及言談舉止。同樣，商品給消費(fèi)者的第一印象，也不是他的內(nèi)在質(zhì)量，而是它的外在包裝。商品的包裝漂亮，不僅能吸引顧客，還能在其心里激起快感，產(chǎn)生購(gòu)買欲望。反之，內(nèi)在質(zhì)量再好，亦會(huì)因消費(fèi)者對(duì)它的第一印象不佳而生厭。

In fact, when customers buy goods, it is rather like a blind date-the first impression is the other person's appearance and demeanor. Similarly, the first impression of a product to the consumer is not its internal quality, but its external packaging. The beautiful packaging of goods, not only to attract customers, but also in their hearts to stimulate pleasure, the desire to buy. On the other hand, though the internal quality is good, the consumers'first impression on it is not good and they tired.

包裝對(duì)于商品，卻有一定的關(guān)聯(lián)——包裝的好壞大體與商品的等級(jí)成正比。商品包裝精致與否，體現(xiàn)著商品的整體水平。商品借助于包裝向消費(fèi)者顯示其身價(jià)，消費(fèi)者則憑借包裝來(lái)判斷商品的等級(jí)。若消費(fèi)者購(gòu)買商品是為了用來(lái)送禮，則對(duì)包裝所顯示的“身價(jià)”“等級(jí)”更為器重，就是多花幾元甚至幾十元，只要能收到“送者大方、受者高興”的效果，亦無(wú)不欣然而購(gòu)之。

Packaging for goods with a certain correlation-the quality of packaging is generally proportional to the grade of goods. The delicacy of commodity packaging reflects the overall level of commodities. Goods with the help of packaging to consumers to show their status, consumers with the packaging to judge the grade of goods. If consumers are buying goods to be used for gifts, then the packaging shows the“Value”“Grade” more value, is to spend a few yuan or even dozens of yuan, as long as you can receive the“Generous, happy recipient” effect, there is very gladly buy it.

有位朋友在四川開(kāi)鞋店，有次進(jìn)了一批旅游鞋，品牌有“奇安特”“十佳”“IVIS”，鞋子質(zhì)量差不多，可是“IVIS”很快售光了，其余兩個(gè)牌子不景氣，經(jīng)過(guò)調(diào)查才發(fā)現(xiàn)，顧客對(duì)“IVIS”的包裝盒子很感興趣，十分顯眼，很受顧客歡迎。

One of my friends opens a shoe store in Sichuan. Once he bought a batch of sneakers, brand“Chiant”, “Top ten”, “Ivis”, shoes of similar quality, but“Ivis” quickly sold out, the other two brands are bad to sell. Only after investigation, he found that customers are very interested in the“Ivis” packaging box, very conspicuous, very popular with customers.

就像買珠寶和手表一樣，不僅僅買個(gè)物品，他們的包裝盒有時(shí)候也是一件精美的禮物，放在梳妝柜上也是裝飾品，自然會(huì)受歡迎，可想而知，包裝做的好對(duì)銷量也有影響。

Just like buying jewelry and watches, not only do they buy an item, their box is sometimes a beautiful gift, and it is also a decoration on the dresser, so you can imagine that it will be popular. Good packaging also has an impact on sales.

要做珠寶的包裝盒，不妨來(lái)鑫峰廠試試。

To do jewelry box, try to Xinfeng Factory.