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【209大小姐說(shuō)展柜】國(guó)內(nèi)卷到了國(guó)外

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來(lái)到吉隆坡已經(jīng)2天,天氣實(shí)在是熱,而且突然會(huì)下雨。

It has been 2 days since I arrived in Kuala Lumpur. The weather is really hot and it will rain suddenly.


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為什么會(huì)來(lái)到吉隆坡呢,一是因?yàn)槿ツ暧凶隽?家鐘表店鋪在吉隆坡,要過(guò)來(lái)看看,二是離中國(guó)近,剛開(kāi)年已經(jīng)確定的3個(gè)訂單已經(jīng)交給生產(chǎn)部門(mén)有條不紊的生產(chǎn)中,正好有時(shí)間可以出來(lái)走走看看。

這邊靠近赤道,白天出門(mén)38度,我是真的受不了出去看風(fēng)景,因此我主要是先選了幾個(gè)大型商場(chǎng)KLCC、TRX、柏威年等等這幾個(gè),后面再抽1天時(shí)間去博物館、清真寺、獨(dú)立廣場(chǎng)、城市畫(huà)廊這些景點(diǎn)逛逛。

晚上在雙子塔下面街道上看到各式各樣打扮精致的小姐姐,KLCC廣場(chǎng)的商場(chǎng)。

到了晚上十點(diǎn)還是人潮涌動(dòng),隨處可見(jiàn)中文字和我們中國(guó)人,人家都說(shuō)不會(huì)英語(yǔ)的人來(lái)這里也能生活,我覺(jué)得也確實(shí)不假。

剛到吉隆坡,好像這繁華程度跟深圳廣州沒(méi)有比,就是這不同的人種多,人確實(shí)真的是多,走在街上馬路都過(guò)不去。我看到有條評(píng)論說(shuō)大家不僅在國(guó)內(nèi)卷,現(xiàn)在出國(guó)旅游也卷,本來(lái)好好度個(gè)假,非得打扮精致,不看風(fēng)景只拍照,不吃飯也只拍照,不是在真心度假。

其實(shí)這也是我們國(guó)人消費(fèi)水平提高,審美水平提高,在雙子塔下拍照的小姐姐精心打扮過(guò)的,沒(méi)有一個(gè)是不漂亮的,每個(gè)都很賞心悅目,我都忍不住多看兩眼。

跟我們做珠寶店鋪一樣,店鋪設(shè)計(jì)的不好看、不吸引人,珠寶展柜做的不精致,都沒(méi)有人進(jìn)你的店里,不比十幾二十年前,那時(shí)候不講究裝修好不好,反正貨品品質(zhì)好就行了。

當(dāng)大家把貨品品質(zhì)都提升上來(lái)之后呢?現(xiàn)在咱們的國(guó)貨做的可真不差,我們的國(guó)產(chǎn)表用個(gè)十多年還是嶄新嶄新的,大家的品質(zhì)差不多的情況下,那怎樣可以讓銷量更好呢?

Why did we come to Kuala Lumpur? First, we made two watch shops in Kuala Lumpur last year. I need to come and have a look. Second, here is close to China. Anymore, 3 orders that identified at the beginning of the year have been handed to the production department in an orderly manner production, so I just have time to go out to take a look.

This side is near the equator, and there is 38 degrees during the day, so I really can not stand the hot to go out to see the scenery. In the way, I mainly chose a few large-scale shopping malls KLCC, TRX, Prevelian and so on, spend the next day visiting museums, mosques, Maidan Nezalezhnosti and city galleries.

At night in the streets below the twin towers to see all kinds of well-dressed girls in KLCC Square shopping mall

At 10 o'clock in the evening, the crowd was still surging. There were Chinese characters and we Chinese everywhere. People said that people who couldn't speak English could live here. I think it's true.

Just arrived in Kuala Lumpur, it seems that this level of prosperity is similar to Shenzhen and Guangzhou. Here are many different races and people are really many, walking on the streets and roads can not get through. I read a comment saying that people not only at home in rat race but also go abroad when taking a vacation. They dress up and take photos without looking at the scenery or eating. They are not really on vacation.

In fact, this is also the result of our people's rising consumption and aesthetic standards. The ladies who took photos under the twin towers have dressed up meticulously. None of them are not beautiful, and each one is very pleasing to the eye. I can't help but take a second look.

Just like our jewelry store, if the design of the store is not good-looking or attractive and the jewelry display case is not exquisite, no one will enter your store. It is not like ten or twenty years ago, when there was no care about decoration, anyway, good quality goods matters.

What happens when everyone improves the product? Now our domestic goods are really good. Our domestic table with more than ten years is brand-new. We have the same quality of the case, then how to make sales better?

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比裝修、比包裝,好看的店鋪裝修就如同一本書(shū)的封面如同一篇文章的標(biāo)題,我們不常常說(shuō)“標(biāo)題黨、標(biāo)題黨”,就是同個(gè)意思,封面和標(biāo)題都不好看,那怎么吸引別人去看你內(nèi)在的精華呢?哪怕你的內(nèi)在再好再有價(jià)值,那人不進(jìn)來(lái)看,就失去意義了,某種程度上,我們是為了讓大家享受到更好的產(chǎn)品,所以不得不在這個(gè)“包裝”上下功夫,他們不進(jìn)來(lái)看,還是客人的損失。

我們做店鋪,整體的美觀是一方面,還要絞盡腦汁思考,怎樣客戶進(jìn)入你的店心情愉悅,會(huì)更舒適,對(duì)店的第一感覺(jué)會(huì)更好,第一印象往往決定后面的生殺大權(quán),這跟見(jiàn)客戶的時(shí)候是同理??腿诉M(jìn)入你的店,怎么坐怎么走怎么買(mǎi)單怎么消費(fèi)會(huì)更合理,這都是我們現(xiàn)在展柜廠的人在思考的事,但是要把品質(zhì)和設(shè)計(jì)對(duì)標(biāo)國(guó)際一線品牌的工廠確實(shí)不多。

做了不稱心的展柜,歡迎來(lái)鑫峰廠看看。

Better than decoration, better than packaging, better-looking shop decoration is like the cover of a book or the title of an article. We often say“Party of the title”, which means the same thing. The cover and the title are not good-looking, how do you get people to see the best in You? No matter how good or valuable you are inside, if that person doesn't come in and see it, it's meaningless. In a way, we have to work on this“Packaging” so that people can enjoy a better product, it's still a loss to the guests if they don't come in.

For us that do shops, the overall aesthetic is one hand, but also racking our brains to think, how customers enter your shop in a happy mood? If they can be more comfortable? If the first feeling of the shop can be better? The first impressions often determine who lives and who dies later, in the same way that they do when meeting with clients. Customers entering your shop, how to sit, how to walk, how to pay, how to spend, will be more reasonable. These are all things that people in our display case factory are thinking about, but to put the quality and design on the international first-line brand of the factory is really few.

If you are not satisfied with the display case, welcome to try Xinfeng Factory.

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