不是所有的客戶都可以稱(chēng)之為客戶，我的老師說(shuō)過(guò)：

“何謂客戶”？

首先是要付的起款，其次是要對(duì)品質(zhì)有要求。二者順序不可顛倒，很多對(duì)品質(zhì)有極高要求的客戶卻付不起款，那也拉倒，不做。但是付得起款的客戶，哪怕你對(duì)質(zhì)量要求的標(biāo)準(zhǔn)一無(wú)所知，我們都會(huì)按照一線大品牌的制作要求給你完成，從頭到尾會(huì)把控好，不用客戶操心。

一個(gè)月前，我就遇到了這樣一位客戶，是廣東省內(nèi)的客戶，這個(gè)單可以說(shuō)是有超過(guò)至少3個(gè)人找我們工廠詢(xún)過(guò)價(jià)，其中有2位還親自來(lái)過(guò)我們鑫峰展柜工廠。巧的是，他們要做的那款展柜，正好在我們樣板間有一個(gè)，是前年的時(shí)候做過(guò)的。因此訂單談的非常順利。

客戶說(shuō)這是一個(gè)大賣(mài)場(chǎng)，批發(fā)商場(chǎng)，類(lèi)似于深圳水貝的感覺(jué)，現(xiàn)場(chǎng)裝修總包已有公司做，現(xiàn)在就是展柜還沒(méi)做，一共米數(shù)有1570米的柜臺(tái)，這訂單量確實(shí)是非常大了，總貨值要幾百萬(wàn)。

客戶非常認(rèn)可我們的展柜廠和展柜的品質(zhì)，說(shuō)白了，也是他信任我們的人。鑫峰展柜廠做了30年，都是做類(lèi)似于卡地亞珠寶這樣的奢侈品展柜，制造質(zhì)量和設(shè)計(jì)水平逐步對(duì)標(biāo)國(guó)際一線大品牌。來(lái)過(guò)鑫峰展柜廠的客戶10個(gè)有9個(gè)都會(huì)下單。

我們的付款方式也一直從未打破過(guò)，不賒賬、不比價(jià)、不做窮人生意，如果要賒賬的，那請(qǐng)不要來(lái)找我了，全世界這么多業(yè)務(wù)，我們只選擇不賒賬的客戶做。再大的訂單，再多的利潤(rùn)，一旦賒賬，那免談。

客戶把招標(biāo)書(shū)也發(fā)給我，一看，定金30%，全部展柜出廠15個(gè)工作日后付40%的柜臺(tái)款，這還不算，甲方驗(yàn)收合格通過(guò)，再付剩下的25%，一年后付最后的5%。

我看了一眼，以為看錯(cuò)了，又仔細(xì)看了一遍。

心里在翻騰“什么玩意”？已經(jīng)有一萬(wàn)頭草泥馬在奔跑了。

然后我跟他說(shuō)，價(jià)格、品質(zhì)、售后我們都達(dá)成一致，但是這個(gè)付款方式我不同意，我們廠幾十年一直是出廠前要付完全款，定金80%，源頭工廠，價(jià)位我都可以讓利。因?yàn)榈蛢r(jià)、賒賬、以次充好卷倒閉的工廠不計(jì)其數(shù)，之所以我們工廠還在，就是財(cái)務(wù)這塊審核嚴(yán)格。

您有別的選擇工廠，就趕緊去找我們同行吧。

這冤大頭誰(shuí)要當(dāng)讓誰(shuí)當(dāng)，反正我不當(dāng)。全球那么多客戶，展柜訂單金額超過(guò)百萬(wàn)的，人家還在海外，都是打了80%定金我才給他生產(chǎn)。

Not all customers can be called customers. My teacher once said:

"What is a customer?"

First, they must be able to pay. Second, they must have a demand for quality. The order of these two cannot be reversed. Many customers with extremely high quality requirements cannot afford the payment, and we will not take their orders. However, for customers who can afford the payment, even if they have no knowledge of quality standards, we will complete their orders according to the production requirements of first-tier brands, ensuring thorough control from start to finish, without any worries for the customers.

A month ago, I encountered such a customer from Guangdong province. This order had been inquired about by at least three people from our factory, and two of them had even visited our Xinfeng Display Counter Factory personally. Coincidentally, the display counter they wanted to order had a sample in our showroom, which we had made the previous year. Therefore, the order negotiation was very smooth.

The customer said that it was a large retail market, similar to Shenzhen Shuibei. The overall decoration had already been contracted out to another company, and now only the display counters remained to be made. The total length of the counters was 1570 meters, and the order amount was indeed very large, with a total value of several million.

The customer highly recognized our display counter factory and the quality of our counters. In essence, they trusted us. Xinfeng Display Counter Factory has been operating for 30 years, specializing in the production of luxury display counters similar to Cartier. Our manufacturing quality and design level are gradually aligning with international first-tier brands. Nine out of ten customers who visit Xinfeng Display Counter Factory will place orders.

Our payment terms have always been unwavering. We do not offer credit, do not compete on prices, and do not do business with poor clients. If you want credit, please don't come to us. Among the many businesses worldwide, we only choose clients who do not request credit. No matter how large the order or how much profit it brings, once credit is involved, it's a no-go.

The customer sent me the bidding document, and I noticed that the deposit was 30%. After all the display counters were manufactured and ready for shipment, 40% of the counter payment would be made within 15 working days. Not only that, but an additional 25% would be paid upon the acceptance and approval of the counters by the party, and the remaining 5% would be paid one year later.

I looked at it and thought I had misread it, so I carefully reviewed it again.

My heart was in turmoil, feeling extremely agitated.

Then I told him that we had reached an agreement on price, quality, and after-sales service, but I disagreed with the payment terms. Our factory has always insisted on full payment before shipment, with a deposit of 80%. As a source factory, I can offer concessions on the price. Many factories have closed down due to low prices, offering credit, and substituting inferior products for quality ones. The reason why our factory is still operating is because of our strict financial review.

If you have other options, please feel free to look for our competitors.

Let whoever wants to be the foolish take it, but I won't. Among all the clients worldwide with display counter orders exceeding one million, even those overseas, they all pay 80% of the deposit before I start production.

我是展柜大小姐章婭妮，來(lái)自東莞鑫峰展柜廠，30年來(lái)我們廠只做類(lèi)似于卡地亞珠寶這樣的奢侈品展柜和道具。

100多個(gè)國(guó)內(nèi)外品牌授權(quán)我們廠制作展柜和道具，雖然我們貴一點(diǎn)，但是品質(zhì)堪比卡地亞。

既能做鐘表、珠寶、博物館等展柜，又能做陳列道具的工廠，這樣的工廠，在國(guó)內(nèi)沒(méi)有第二家。

我已經(jīng)用自己的姓名“章婭妮”注冊(cè)了展柜品牌，這代表了我此生不轉(zhuǎn)行。

做了不稱(chēng)心的展柜，應(yīng)該來(lái)鑫峰廠試試。

I am Zhang Yani, the esteemed lady of the showcase industry, representing Dongguan Xinfeng Showcase Factory. For 30 years, our factory has specialized in crafting luxury showcase displays and props akin to those found in Cartier.

With over 100 domestic and international brands authorizing us to produce their showcase displays and props, our products may be pricier, but our quality rivals that of Cartier.

Our factory is unparalleled in China, as we are capable of fabricating both showcase displays for watches, jewelry, and museums, as well as various display props.

I have registered the showcase brand under my own name, "Zhang Yani," signifying my unwavering dedication to this industry.

If you are not satisfied with the display case, welcome to try Xinfeng Factory.

手機(jī)/微信：17688026138

聯(lián)系人：章婭妮

地址：廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號(hào)之一

Mobile/WeChat: 17688026138

Contact Person: Zhang Yani

Address: No. 42-1, Huanqi Avenue, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province