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對(duì)于想創(chuàng)業(yè)開店的新手來說,很多都搞不清楚展示柜和貨架的區(qū)別,明明想進(jìn)行定制展示柜,通過網(wǎng)絡(luò)找展示柜生產(chǎn)廠家,但是卻輸入文字“貨架”,在網(wǎng)海里遨游了半天沒有找到想要的展示柜生產(chǎn)廠家。
那么什么是展示柜生產(chǎn)廠家呢?
展示柜生產(chǎn)廠家主要是從事的是產(chǎn)品個(gè)性化定制生產(chǎn)活動(dòng),根據(jù)店鋪的位置和大小進(jìn)行有個(gè)性的設(shè)計(jì),從而在蕓蕓眾生中脫穎而出。而展示架生產(chǎn)廠家主要從事的是產(chǎn)品堆放生產(chǎn)活動(dòng),他賣的東西的是日常所需的,靠量來取勝的一種形式。一般于超市形式出現(xiàn)。
對(duì)于展示柜生產(chǎn)廠家來說,定位很重要,舉例說明在沃爾瑪看到的銀飾店鋪和在友誼商場(chǎng)看到銀飾店鋪,他們賣的都是999純銀系列,但是價(jià)格卻天壤之別,主要是考慮的因素有兩個(gè),一個(gè)是提煉的純度,一個(gè)是做工的工藝和技術(shù),同樣的道理,一個(gè)展示柜生產(chǎn)廠家如果做了沃爾瑪?shù)你y飾展示柜,那么他定位就不高,進(jìn)的材料在市場(chǎng)上是比較低的價(jià)格,例如一塊1220x2440的MDF,他們的平整度密度和環(huán)保等級(jí)決定 了展示柜生產(chǎn)廠家想要采購(gòu)的板材進(jìn)價(jià)翻倍的不同,而涉及手工質(zhì)量好壞,工人主動(dòng)負(fù)起責(zé)任的展示柜生產(chǎn)廠家廠家招聘工人時(shí)的工價(jià)更是千差萬別,也是翻倍的系數(shù)。
上個(gè)月我回了趟老家,幫朋友去五金櫥柜廠買一個(gè)櫥柜,那質(zhì)量真是嚇?biāo)廊?,到處都是鋒利的刀口,我說你不怕割手導(dǎo)致賠錢么?工人愛理不理的說一兩百塊錢的東西不要那么多要求行嗎?能用就行了。我仔細(xì)看看材料,主要有202和201的,居然也有304,雖說是進(jìn)的次等的304,報(bào)價(jià)便宜很多,但是配上這么不負(fù)責(zé)任的工人,真是可惜了304。做出來是垃圾,還危險(xiǎn)系數(shù)那么高,如果是我們展示柜生產(chǎn)廠家的話寧愿不做。對(duì)了,曾經(jīng)有個(gè)一起跟張有為老師學(xué)習(xí)的新同學(xué),問我怎樣才能做到出口品質(zhì),他做了兩年多了很迷茫,有點(diǎn)撐不下了,我說了一句,寧缺毋濫,堅(jiān)持堅(jiān)持再堅(jiān)持。
當(dāng)然很多展示柜定制商家對(duì)個(gè)性化定制的展示柜生產(chǎn)廠家生產(chǎn)的展示柜很是擔(dān)心,因?yàn)椴幌裾故竟裆a(chǎn)廠家批量生產(chǎn)庫(kù)存銷售的看得見摸的著,為什么他們能大批量生產(chǎn)呢,因?yàn)橐粋€(gè)原因是價(jià)格低廉,更主要的原因是他們的展示架可換性強(qiáng),沃爾瑪不要,去萬佳,萬佳不要去百佳。所以像賣衣服一樣不怕沒有人買。
而展示柜生產(chǎn)廠家定制的就不一樣,看完展示柜定制施工圖和效果圖就要付工程款生產(chǎn),中途都是視頻檢查或者到廠檢查,出展示柜生產(chǎn)家前工程款付清才出貨。對(duì)于這一流程剛開始很多展示柜定制商家很不理解,經(jīng)過展示柜生產(chǎn)廠家不斷的解說和到賣場(chǎng)后比想象中還要好的時(shí)候,作為展示柜定制商家也就默認(rèn)了這個(gè)流程。這也是雙方制約的一個(gè)程序,因?yàn)樽龀鰜碚故竟穸ㄖ粕碳也灰脑?,展示柜生產(chǎn)廠家就要賠上人工錢,材料錢,然后還要請(qǐng)貨車交垃圾處理費(fèi),這些都是展示柜生產(chǎn)廠家經(jīng)營(yíng)成本。
展示柜生產(chǎn)廠家設(shè)計(jì)展示柜更多的是注重個(gè)性化設(shè)計(jì),人無我有,做一個(gè)靚麗的宣傳載體,無形中帶來豐厚的銷售業(yè)績(jī),本質(zhì)就跟超市完全不同的概念。
說了那么多,那很多展示柜定制商家怎樣去找心儀的展示柜生產(chǎn)廠家呢?
要有齊全的部門,如辦公室有設(shè)計(jì),業(yè)務(wù),技術(shù),銷售,財(cái)務(wù)等部門;車間有開料,木工,打磨,油漆,五金,組裝,出貨等部門缺一不可,但凡少了一項(xiàng)多會(huì)增加展示柜生產(chǎn)廠家發(fā)外的成本,自然展示柜的價(jià)位就會(huì)比其他廠高許多。
盡量找出口特別歐美澳等國(guó)的展示柜生產(chǎn)廠家,能出口歐美澳等國(guó)的展示柜質(zhì)量和設(shè)計(jì)自然不會(huì)差到哪里去,因?yàn)樗麄円话愣紩?huì)設(shè)計(jì)好圖紙?jiān)賮碇袊?guó)找展示柜生產(chǎn)廠家。所以設(shè)計(jì)的理念自然在世界上是屬于領(lǐng)先地位的。
服務(wù)很很重要,很多展示柜生產(chǎn)廠家都是花大價(jià)錢把官網(wǎng)做到首頁(yè)去,然后只做短期生意,做一單完一單,沒有考慮過做回頭客,他們把錢和精力都放在廣告上,自然就沒有更多的精力去考慮長(zhǎng)久發(fā)展,所以放在百度首頁(yè)廣告位的展示柜生產(chǎn)廠家能堅(jiān)持十幾年的真心不多。像現(xiàn)在疫情當(dāng)下很多展示柜定制商家不敢去展示柜生產(chǎn)廠家參觀的情況下,更多的會(huì)選擇 已經(jīng)合作過的質(zhì)量和服務(wù)都不錯(cuò)的展示柜生產(chǎn)廠家。
For novices who want to start a business and open a store, many are confused about the difference between display cabinets and shelves. They often intend to customize display cabinets but accidentally search for "shelves" online, resulting in a long journey through the internet without finding the desired display cabinet manufacturers.
So, what is a display cabinet manufacturer?
A display cabinet manufacturer is primarily engaged in personalized customization and production activities. They design cabinets tailored to the location and size of the store, aiming to make the store stand out from the crowd. In contrast, a shelf manufacturer focuses on the production of shelves for everyday use, relying on quantity to gain a competitive edge, often found in supermarkets.
Positioning is crucial for display cabinet manufacturers. For example, the same silver jewelry sold in Walmart and Friendship Mall may have vastly different prices, mainly due to factors such as purity and craftsmanship. Similarly, a display cabinet manufacturer that produces cabinets for Walmart is likely to use lower-priced materials, and the quality of craftsmanship and the wages paid to workers can vary significantly.
I recently visited my hometown and helped a friend purchase a kitchen cabinet from a hardware cabinet factory. The quality was appalling, with sharp edges everywhere. I asked if they were concerned about injuries and potential compensation. The worker responded indifferently, stating that for such a low-priced item, not many requirements should be made. Upon closer inspection, I found that the materials were mostly 202 and 201 stainless steel, with some inferior 304 steel. Despite the use of 304 steel, the irresponsible workmanship made the product unsafe. If a display cabinet manufacturer encountered such a situation, they would rather not take the order.By the way, once a new student who was studying with Zhang Youwei asked me how to achieve export quality. He had been doing it for more than two years and was very confused. He could not hold on any longer. I said, “It is better to have quality than quatity.” Hold on, hold on, hold on.
Of course, many display cabinet manufacturers are very worried about the display cabinets made by the manufacturers of personalized display cabinets, because unlike display cabinet manufacturers mass production inventory sales can be seen and felt. Why can they have mass production? One of the reasons is that the price is low, but the main reason is that their display shelves are interchangeable. If you don't want Walmart, then go to Wanjia. Doesn't want Wanjia, then go to Parknshop. So like selling clothes,they are not afraid of no one to buy.
However, the display case manufacturer's custom-made ones were different. After reading the display case's custom construction drawings and effect drawings, they would have to pay for the project to produce. Halfway through, they would have to video check or go to the factory to check, display cabinet out of the manufacturer before the project payment to ship. For this process at the beginning of many display case custom manufacturers do not understand, after the display case manufacturers continue to explain and to the store even better than expected, as a display cabinet custom vendors will default to this process. This was also a procedure that was restricted by both sides, because if the manufacturer of the display case did not want it, the manufacturer of the display case would have to pay for the labor and materials, and then pay the garbage disposal fee to the truck, these are display cabinet manufacturers operating costs.
When designing display cabinets, manufacturers focus on personalized designs to create unique advertising mediums that can potentially lead to significant sales. The concept is fundamentally different from that of supermarkets.
To find a suitable display cabinet manufacturer, merchants should consider the following:
The manufacturer should have a complete set of departments, including design, sales, technology, and finance in the office, as well as departments such as cutting, carpentry, polishing, painting, hardware, assembly, and shipping in the workshop. Any missing department will increase outsourcing costs and potentially raise the price of the cabinets.
It is advisable to find manufacturers that export to countries like the US, Europe, and Australia, as their quality and designs are often superior. These manufacturers often receive designs from overseas clients, ensuring that their design concepts are leading in the industry.
Service is crucial. Many manufacturers invest heavily in advertisements to attract new customers but neglect long-term development. In the current pandemic situation, merchants who cannot visit manufacturers in person tend to choose those with proven quality and service.
我是展柜大小姐章婭妮,來自東莞鑫峰展柜廠,30年來我們廠只做類似于卡地亞珠寶這樣的奢侈品展柜和道具。
100多個(gè)國(guó)內(nèi)外品牌授權(quán)我們廠制作展柜和道具,雖然我們貴一點(diǎn),但是品質(zhì)堪比卡地亞。
既能做鐘表、珠寶、博物館等展柜,又能做陳列道具的工廠,這樣的工廠,在國(guó)內(nèi)沒有第二家。
我已經(jīng)用自己的姓名“章婭妮”注冊(cè)了展柜品牌,這代表了我此生不轉(zhuǎn)行。
做了不稱心的展柜,應(yīng)該來鑫峰廠試試。
手機(jī)/微信:17688026138
聯(lián)系人:章婭妮
地址:中國(guó)廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號(hào)之一
I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.
More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.
Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.
I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.
Do not satisfactory display case, should come to Xinfeng factory to try.
Tel/wechat: 17688026138
Contact: Zhang Yani
Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province,China
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