相信你的客戶，要追著你，采購你的展柜和陳列道具；不相信你的客戶，哪怕咨詢了N+1次，也不會找你買展柜。

昨天晚上有位澳大利亞的網(wǎng)友，還是位小姐姐，著實讓我感動。

先是DOUYIN給我留言，有時候留言太多我回復(fù)的不及時。因為在境外，她也不能直接撥打我們留的虛擬電話，就在百度上搜索我，這一搜就搜索到我們工廠官網(wǎng)了，官網(wǎng)主頁上留了我的電話，這樣才撥通了國內(nèi)的電話，想找你的客戶，真的千方百計地都會找到你，找不到你的話，那也沒啥可惜的，因為也不是我的目標(biāo)客戶。好笑的是，我的反詐騙意識太“強(qiáng)”了，看到顯示澳大利亞的，直接掛了，直到又打了2遍，事不過三，第3遍就接了。

這通電話溝通了20分鐘，了解了她們是山東人在澳洲當(dāng)?shù)刈錾夂芏嗄?，舉家定居在澳洲。她們公司一直從事珠寶生意，現(xiàn)在開始做一個美國的珠寶品牌，預(yù)備大面積在澳洲線下鋪店，在國外實體店并沒有受網(wǎng)絡(luò)太大沖擊，用戶的購買習(xí)慣還是在線下，當(dāng)然她們做澳洲的線下市場肯定是有自己的優(yōu)勢的。我又問了她們有沒有自己的倉庫，跟經(jīng)銷商之間的賣貨方式是怎么樣的？拿貨是不是全款拿，拿多少珠寶可以送這一節(jié)展柜，展柜的費(fèi)用是誰來出？在每家店要鋪多少節(jié)展柜。

人家可能又想，你就做個柜子，還要問這么多問題嗎？

老板娘聽聲音也是個非常親切的人，我們的20分鐘談話也很愉悅，不像很多網(wǎng)友一接通電話就急吼吼的要問價格，好像報了價格他就會買一樣，100%以上的情況是這樣的網(wǎng)友到最后都不會買你的展柜，原因并不是我的展柜品質(zhì)不好。。。掛了電話之后加了VX，她特地拍了個2分鐘小視頻講解她需要的大概展柜造型和用途，雖然我們還沒見過面，但是能感覺到她是一個非常有禮貌的人，也是個細(xì)節(jié)控。

而我之所以要問這么多問題，也是要了解清楚客戶的準(zhǔn)確需求，才能夠真正的幫助到她把這些展柜落地，而展柜形象是做生意吸引客戶很重要的一個方面，其次展柜占他們的銷售成本很大一部分，她不是只開1家2家，一個品牌但凡開起步都是100家乃至1000家以上，推廣才有點規(guī)模感，到處是你們的品牌，而不是只開個位數(shù)。這樣的客戶她需要的和單門店客戶需要的是完全不一樣的，而我們鑫峰恰恰這30年來是服務(wù)了迪士尼漫威、卡西歐、飛亞達(dá)等近百個品牌，而且展柜和道具可以同時設(shè)計和制作的工廠，國內(nèi)沒有第二家。

Last night, I had a truly heartwarming interaction with a client from Australia. It began when she left a message on our tiktok account. Sometimes, due to the high volume of messages, my responses can be delayed. As she was overseas, she couldn't directly call our virtual number. She then searched for me on Baidu, which led her to our factory's official website where she found my contact number. This demonstrates that a client who is genuinely interested in your products will go to great lengths to find you. Interestingly, due to my strong anti-fraud awareness, I initially hung up upon seeing the Australian caller ID. However, after the third attempt, I finally answered.

Our conversation lasted for about 20 minutes. She shared that her family, originally from Shandong, has been living in Australia for many years and is deeply involved in the jewelry business. They are now launching a new American jewelry brand in Australia, planning to open multiple physical stores. Despite the rise of e-commerce, brick-and-mortar stores still play a significant role in consumer purchasing habits in Australia. I asked questions regarding their warehousing arrangements, sales models with distributors, payment terms, and how they plan to distribute the cost of display cases among their inventory.

Some might wonder why a cabinet maker would need to ask such detailed questions. However, these inquiries were crucial to understanding their specific needs and ensuring that we could deliver the best possible solution. The client, whose voice exuded warmth and friendliness, was not in a rush to discuss prices but instead engaged in a pleasant conversation. Unlike some callers who immediately jump to pricing, this client did not exhibit any sense of urgency. After our call, we connected via WeChat, and she sent a two-minute video outlining her vision for the display cases and their intended use. Although we hadn't met in person, her politeness and attention to detail were evident.

The reason for my thorough questioning was to ensure that we could fully support her business by providing tailored display cases that align with her requirements. Display cases are a critical component of retail environments, significantly impacting customer attraction. Given that she plans to open more than just a handful of stores, the scale and nature of her needs differ significantly from those of single-store clients. Our company, Xinfeng Display Cabinet Factory, has served numerous prominent brands over the past 30 years, including Disney, Marvel, Casio, and Fiyta. We specialize in both design and production of display cases and props, a unique capability that sets us apart from others in the industry.

我是展柜大小姐章婭妮，來自東莞鑫峰展柜廠，30年來我們廠只做類似于卡地亞珠寶這樣的奢侈品展柜和道具。

100多個國內(nèi)外品牌授權(quán)我們廠制作展柜和道具，雖然我們貴一點，但是品質(zhì)堪比卡地亞。

既能做鐘表、珠寶、博物館等展柜，又能做陳列道具的工廠，這樣的工廠，在國內(nèi)沒有第二家。

我已經(jīng)用自己的姓名“章婭妮”注冊了展柜品牌，這代表了我此生不轉(zhuǎn)行。

做了不稱心的展柜，應(yīng)該來鑫峰廠試試。

手機(jī)/微信：17688026138

聯(lián)系人：章婭妮

地址：中國廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.