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【334大小姐說展柜】秉著對客戶負責的原則,拒絕了上市公司100多萬的展柜訂單

經(jīng)歷過上一次國慶節(jié)的虧,讓我明白了,只能做自己力所能及的事,踏踏實實做展柜,正心正念做生意。


不再為了接單而去接單,到頭后,反而是害了自己,也讓客戶遭受損失。


年輕人,不吃一些虧,總是不長記性,沒有經(jīng)驗,值得慶幸的是,我還好是在小訂單上吃虧長教訓,如果是在幾百萬的大訂單上,那我都不敢想了。


這家上市公司是去年年底就聯(lián)系我了,并且派了3個專業(yè)的人來驗廠,寫了一份長達6頁A4紙的驗貨報告,整整弄了一天時間,我當時就震驚了,前期階段就這么的嚴格,還好最后出來的結果,我們工廠通過他們的審核。


這家公司是深圳的一家上市公司,一年的營業(yè)額在200多個億,手表板塊是她們新開發(fā)的項目,如果從業(yè)務端來說,應該是他們公司很小的一個部分。


因此他們也想找一家專業(yè)做手表展柜,且離公司近的工廠來合作。


這不就找到鑫峰展柜廠了,我對我們的工廠很有信心,經(jīng)過統(tǒng)計,10個來看廠的客戶,有9個都會下單,這不是我吹牛,是經(jīng)過這2年的來訪記錄統(tǒng)計出來的。


為什么客戶都會下單呢?


首先我們是一個真實的工廠,廠房都是自己蓋的,光是蓋這個工廠,15年前就投入了2000萬人民幣,而且現(xiàn)在一家人都定居在東莞,在東莞買了車買了房做工廠,我們不會輕易跑路,我想除非哪天客戶給了我2個億的貨款,這樣一家人就浪跡天涯去。


近30年以來,迪士尼漫威、卡西歐、飛亞達等近百個品牌,授權鑫峰廠定制展柜。而且既能做鐘表、珠寶、博物館等展柜,又能做陳列道具的工廠,國內(nèi)沒有第二家。


設計團隊方面,鑫峰擁有自己的設計師團隊,這在業(yè)界也許難找第二家,每年原創(chuàng)幾十款展柜。目前已積累20多項專有技術和操作工藝,確保鑫峰展柜廠在鐘表展柜業(yè)的前三甲地位。


去年是元旦前,一家重慶的商場和深圳的商場要著急開業(yè),留給我們的也僅僅只有20多天時間,還要送到現(xiàn)場去安裝好,圖紙和價格我們是早早就核實好了,并且付款方式也談好了,付80%定金,出貨前20%全款。偏偏時間又卡的緊,客戶是個有錢的好客戶,對品質(zhì)要求又要,沒法子,我只能跟客戶說聲抱歉,不能實現(xiàn)他的預期交貨時間。


今年4月份又有一家深圳的商場預備進廠,這次是因為自己工廠訂單飽和了,連擠牙縫都沒有位置,因此又推掉了這筆訂單。


每一次合作,我都希望保質(zhì)保量如期交貨,這應該是我們作為一家制造型企業(yè)最不值一提的保證了,如果連這點覺悟都沒有,還干什么工廠呢?


這3次的展柜合同金額加起來,已經(jīng)超過100萬了,以前我肯定會說“痛失”100萬大單,現(xiàn)在我覺得錢要慢慢賺,訂單是做不完的。


做了不稱心的展柜,應該來鑫峰廠試試。


The previous experience during National Day taught me a valuable lesson: do only what you can manage, focus earnestly on making display cases, and conduct business with integrity and sincerity.


No longer will I accept orders simply for the sake of securing them, as doing so ultimately harms both myself and the client.


Young people often need to learn through setbacks. Without such experiences, they don't gain wisdom or insight. Fortunately, my lessons came from smaller orders rather than large ones worth millions; otherwise, the consequences would have been unimaginable.


Last year, a listed company contacted me and sent three professionals to inspect our factory. They spent an entire day writing a six-page report. Their thoroughness at the preliminary stage was astonishing, but thankfully, we passed their inspection.


This company, headquartered in Shenzhen, has an annual turnover of over 20 billion yuan, and the watch sector is a newly developed part of their business, likely a small segment for them.


They sought a specialized factory nearby to collaborate on watch display cases. That's how they found Xin Feng Display Cases. I am confident in our factory. According to our records, nine out of ten visitors place orders after touring the facility. This isn't bragging; it's based on statistics accumulated over the past two years.


Why do customers place orders?


First, we are a genuine factory, having built our own premises. We invested 20 million yuan 15 years ago to construct this factory, and now our whole family lives in Dongguan, owning property and vehicles here. We are not going anywhere unless a client gives us 200 million yuan, in which case we might disappear!


Over nearly three decades, brands such as Disney Marvel, Casio, and Feiyada, among nearly a hundred others, have authorized Xin Feng Factory to produce customized display cases. As a factory capable of manufacturing display cases for watches, jewelry, museums, and also creating exhibition props, there is no other like us in the country.


Our design team is another unique feature, perhaps unmatched in the industry, producing dozens of original display cases annually. We have accumulated over 20 proprietary technologies and operational processes, ensuring our position among the top three display case manufacturers for watches.


Before New Year's Eve last year, two malls in Chongqing and Shenzhen were eager to open, giving us only 20 days for delivery and installation. Despite early verification of designs and prices, along with agreed payment terms—80% deposit and 20% upon shipment—we had to apologize to the wealthy client for not meeting the tight deadline.


In April of this year, another Shenzhen mall was scheduled to start operations. However, due to our full order book, we had to decline the order once again.


Every cooperation, I strive to deliver quality products on schedule—a fundamental guarantee that should go without saying for a manufacturing company. Without this commitment, why run a factory at all?


The combined value of these three contracts exceeded one million yuan. In the past, I might have lamented the 'loss' of such a large deal, but now I understand that money comes gradually, and orders are endless.

我是展柜大小姐章婭妮,來自東莞鑫峰展柜廠,30年來我們廠只做類似于卡地亞珠寶這樣的奢侈品展柜和道具。


100多個國內(nèi)外品牌授權我們廠制作展柜和道具,雖然我們貴一點,但是品質(zhì)堪比卡地亞。


既能做鐘表、珠寶、博物館等展柜,又能做陳列道具的工廠,這樣的工廠,在國內(nèi)沒有第二家。


我已經(jīng)用自己的姓名“章婭妮”注冊了展柜品牌,這代表了我此生不轉行。


做了不稱心的展柜,應該來鑫峰廠試試。


手機/微信:17688026138


聯(lián)系人:章婭妮


地址:中國廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號之一


I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.


More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.


Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.


I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.


Do not satisfactory display case, should come to Xinfeng factory to try.


Tel/wechat: 17688026138


Contact: Zhang Yani


Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province,China.

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