“中高端外貿(mào)店，怎么規(guī)劃陳列方式更好？貨很擠，都是出單品。”

回答他，

當一個產(chǎn)品被放在展柜上，能否快速和消費者發(fā)生溝通、被消費者所發(fā)現(xiàn)是生死點。產(chǎn)生溝通的第一步是抓人眼球，如果眼球抓不過來，則一切溝通都無法開始。重復的、有規(guī)則的、有文化原力的幾何圖形具有視覺強制力，可以把展柜前消費者的視線拉過來，讓產(chǎn)品獲得陳列優(yōu)勢，同時讓消費者本能地愛上這個品牌。

首先這里有4個邏輯：

1）搭配性陳列。體現(xiàn)的是系列感，銷售方向是做成套

2）集中陳列。體現(xiàn)的是主推性，銷售方向做成交率。

無論采用哪種方式都和品牌定位及銷售方向有一定的關(guān)系，，一般情況下，搭配性更傾向于品質(zhì)感（我們常做的珠寶和鐘表就是此類搭配），從品牌定位角度而言，定位高端的品牌店鋪，都會采用搭配性為主；集中陳列更傾向于大眾性。

還要看產(chǎn)品的主推性，如果想要推廣某個品牌，采用集中陳列，例如一些品牌會在賣場中陳列某個品牌

最后還要看銷售，促銷的階段，可以采用集中陳列更好。主要還是要看我們店鋪本身的需求。

Q: For a mid-to-high-end export store, how can we better plan the display methods? The merchandise is crowded, and we mainly sell individual items.

A: When a product is placed on a display, the critical point is whether it can quickly communicate with consumers and be discovered by them. The first step in communication is capturing attention. If the product fails to catch the eye, no further interaction can occur. Repetitive, rule-bound, and culturally resonant geometric patterns possess a visual pull that can attract the attention of consumers standing before the display, giving the product a display advantage and causing consumers to instinctively fall in love with the brand.

Here are four key principles:

1. Complementary Display: This emphasizes a sense of series and is geared towards selling sets.

2. Focused Display: This highlights the main promotion and aims to increase conversion rates.

Whichever method is chosen, it is related to the brand positioning and sales direction. Generally speaking, complementary display leans towards a sense of quality (as is common with jewelry and watches), and from the perspective of brand positioning, stores that position themselves as high-end will predominantly use complementary display. Focused display, on the other hand, tends to cater to a broader audience.

It also depends on the main promotional item. If there is a specific brand or product being promoted, focused display is recommended. For example, some brands may feature prominently within the retail space.

Finally, consider the sales and promotional phases. During these periods, focused display is generally more effective. Ultimately, it depends on the specific needs of your store.

我是展柜大小姐章婭妮，來自東莞鑫峰展柜廠，30年來我們廠只做類似于卡地亞珠寶這樣的奢侈品展柜和道具。

100多個國內(nèi)外品牌授權(quán)我們廠制作展柜和道具，雖然我們貴一點，但是品質(zhì)堪比卡地亞。

既能做鐘表、珠寶、博物館等展柜，又能做陳列道具的工廠，這樣的工廠，在國內(nèi)沒有第二家。

我已經(jīng)用自己的姓名“章婭妮”注冊了展柜品牌，這代表了我此生不轉(zhuǎn)行。

做了不稱心的展柜，應該來鑫峰廠試試。

手機/微信：17688026138

聯(lián)系人：章婭妮

地址：中國廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.