昨天是周日，今年的展會可謂是應(yīng)接不暇，光廣交會展館我就來了第4趟。前幾日就收到消息建博會開展了，我想著去尋覓一下有沒有新的裝飾材料或者五金配件，柜臺鎖是我迫切想找的，現(xiàn)在用的鎖穩(wěn)定性和安全性極高，用了20多年沒有出過意外也是國內(nèi)第一大品牌的鎖，但是唯一就是不夠美觀，放在我的柜臺上是咋看咋不順眼，所以一直想找個美觀的鎖，或許我應(yīng)該自己開模去定制鎖具。

逛到13號展館的時候，看到有我們商業(yè)零售空間設(shè)計展的論壇在發(fā)布，于是我坐下聽了2個小時，有好幾位嘉賓都是我之前在空間展見過的，這不巧了么，不僅有設(shè)計師、做店裝的、也有展示制造的工廠。

收獲了好幾個關(guān)于設(shè)計理論的知識點，每次出去能收獲哪怕一個知識點就是來得值。

1）達蒙老師是諾卡羅設(shè)計公司的創(chuàng)意總監(jiān)，我到的時候就聽了他一點點演講，而且是英文演講，需要同行者翻譯，就沒有理解的太深刻，還是得好好學(xué)習(xí)好英文，以后或許可以跟國外的商展人溝通。他提倡的可持續(xù)發(fā)展，舉個例子：中東和埃及有很多金字塔，人家的建筑幾千年都沒有風(fēng)化，也沒有發(fā)生變化，我們在做設(shè)計時，也要考慮可持續(xù)發(fā)展，不是一味的向前看，要經(jīng)?；仡^看看經(jīng)典的設(shè)計案例。

我在想，我們做展柜制作和陳列道具時候，是不是應(yīng)該在選材方面也要有這種考慮層面？

2）紅方設(shè)計的向老師演講的關(guān)于顏色的運用和931設(shè)計法則：9是9米外足夠吸引眼球起到引流的作用；3是3米之內(nèi)步步引人入勝；1是1米之內(nèi)看詳情看細節(jié)。

3）現(xiàn)在的90后和00后生活在一個美的世界，有自己對美的理解，所以設(shè)計的時候遵從“顏值即正義”。現(xiàn)在我們購物時，往往被漂亮的外觀吸引，哪怕這個東西不使用，但是它好看?。]辦法，要掏錢。

4）設(shè)計之前先定顏色，不同的顏色代表不同的品牌。

大約4點半就結(jié)束了此次的演講，厚臉皮找每位嘉賓打了招呼并拍了合照，一定要拍照記錄。而且回家要回顧今天的演講過程和知識點，不然第二天就忘記了。

愉快的一天，意外的收獲。

別人做不好的展柜，歡迎你到鑫峰展柜廠來試試。

Yesterday was Sunday, and this year's exhibitions have been non-stop. I’ve already made my fourth trip to the Canton Fair Complex. A few days ago, I heard that the Construction Expo was underway, so I decided to visit to search for new decorative materials or hardware accessories. In particular, I am eager to find new cabinet locks. The locks we currently use are extremely reliable and safe, having been in use for over 20 years without any incidents and are the top brand domestically. However, they are not aesthetically pleasing, which makes them stand out unfavorably on our cabinets. Therefore, I have been looking for a more attractive lock and even considered creating a custom mold for our own locks.

While walking through Hall 13, I saw a forum on commercial retail space design and decided to sit and listen for two hours. Several of the speakers were familiar faces from previous exhibitions, including designers, store fitters, and manufacturers involved in display production.

I gained several valuable insights into design theory, making the trip worthwhile even if just for one piece of knowledge.

1.Mr. Damon, the Creative Director of Nocaro Design Company, gave a brief speech in English when I arrived, which required translation by a colleague. Despite the language barrier, his message emphasized the importance of sustainable development. Using the example of the pyramids in the Middle East and Egypt, which have stood unchanged for thousands of years, he stressed the need to consider sustainability in design, not just moving forward but also looking back at timeless designs.

Reflecting on this, should we also consider sustainability when selecting materials for display cabinets and fixtures?

2.Mr. Xiang from Hongfang Design spoke about the application of colors and the 931 design principle: 9 stands for attracting attention from 9 meters away to draw customers in; 3 stands for captivating customers within a 3-meter radius; 1 stands for showcasing details and specifics within 1 meter.

3.Generation Y and Z live in a world where aesthetics are valued, and they have their own interpretations of beauty. Thus, the principle of "beauty is truth" applies in design. When shopping, we are often drawn to attractive appearances, even if the item isn’t functional—it’s simply appealing!

4.Color Selection should precede design. Different colors represent distinct brands.

The session concluded around 4:30 PM. I approached each speaker boldly for a handshake and a photo, making sure to document the event. Upon returning home, I plan to review today’s insights to avoid forgetting them by tomorrow.

It was a pleasant day filled with unexpected gains.

我是展柜大小姐章婭妮，來自東莞鑫峰展柜廠，30年來我們廠只做類似于卡地亞珠寶這樣的奢侈品展柜和道具。

100多個國內(nèi)外品牌授權(quán)我們廠制作展柜和道具，雖然我們貴一點，但是品質(zhì)堪比卡地亞。

既能做鐘表、珠寶、博物館等展柜，又能做陳列道具的工廠，這樣的工廠，在國內(nèi)沒有第二家。

我已經(jīng)用自己的姓名“章婭妮”注冊了展柜品牌，這代表了我此生不轉(zhuǎn)行。

做了不稱心的展柜，應(yīng)該來鑫峰廠試試。

手機/微信：17688026138

聯(lián)系人：章婭妮

地址：中國廣東省東莞市企石鎮(zhèn)永發(fā)工業(yè)區(qū)環(huán)企大道42號之一

I am Ms. Zhang Yani, from Dongguan Xinfeng Showcase Factory. For 30 years, our factory has only made luxury showcase and props similar to Cartier jewelry.

More than 100 domestic and foreign brands authorize our factory to make display cases and props, although we are a little more expensive, but the quality is comparable to Cartier.

Both can do watches, jewelry, museums and other display cases, but also can do display props factory, such a factory, there is no second in the country.

I have registered the showcase brand with my own name "Zhang Yani", which means that I will not change my career in this life.

Do not satisfactory display case, should come to Xinfeng factory to try.

Tel/wechat: 17688026138

Contact: Zhang Yani

Add: No. 42 Huanqi Road, Yongfa Industrial Zone, Qishi Town, Dongguan City, Guangdong Province，China.